Live Times scores big with 59+ minutes of engagement (ATS), outperforms legacy channels in 6 States

In a defining moment for Indian television news, India’s first Global Multicast News Hub— Live Times has emerged as the No. 1 channel in Average Time Spent (ATS) across six key Hindi-speaking markets.,- According to BARC Week 23 data (HH Universe), Live Times recorded an impressive viewership rating of 1.07 in HSM Markets and achieved 59+ minutes of ATS across Bihar/Jharkhand, Madhya Pradesh/Chhattisgarh, and Maharashtra/Goa (TG 15-21) —outshining legacy news brands and capturing the attention and confidence of millions of Indian viewers.

This milestone highlights Live Times’ rising dominance and growing influence in the national news landscape. In the world of broadcast media, Average Time Spent (ATS) is a critical metric—it goes beyond mere reach to measure the depth of viewer engagement, making it a far more meaningful indicator of content relevance and audience affinity than basic impressions. Live Times’ exceptional ability to hold viewers’ attention for nearly an hour reflects not only the channel’s strong delivery of facts based news.

What makes all this even more noteworthy is that it has been accomplished by a platform that is relatively young in an industry long dominated by traditional networks. Live Times’ commitment of delivering factual, accurate news, is striking a deep chord with audiences looking for authenticity, and sharp insight. In a cluttered news media landscape, where news is often sensationalised or filtered, Live Times has chosen the path of truth-based journalism—and the audience is responding to the fact based news.

Mr Dilip Kumar Singh, Founder, Live Times, said, “Live Times was born out of a vision to build India’s first global multicast news hub—one that empowers citizens through honest, authentic journalism, free from noise, bias, or agenda. Our leadership across six key markets and the remarkable achievement of 59+ minutes of Average Time Spent (ATS) is a strong validation that we are on the right path. We are deeply grateful for the trust our viewers have placed in us.”