Bhubaneswar, Odisha, August 25, 2025: Jindal (India) Limited, part of prestigious B.C. Jindal Group and one of the leading downstream steel products manufacturers in India, successfully conducted “Milaap” retailer meet in Bhubaneswar, Odisha. The event brought together senior officials from the company and served as a platform to connect and engage with prominent retailers in the region. Organized in association with Chandi Steels, the meet witnessed participation from over 60 retailers.
As part of its continued focus on regional outreach and market expansion, Jindal (India) Limited is actively organizing these events to strengthen its presence across regions in India. At the Bhubaneswar retailer meet, Jindal (India) showcased its portfolio of advanced coated steel products, each developed to cater to industry-specific requirements with an emphasis on performance and durability.
Among the highlights was Jindal Sabrang, an innovative offering from Jindal (India) Limited that enhances the visual appeal of steel with a vibrant range of colour-coated options, designed to deliver exceptional corrosion resistance in outdoor settings. Retailer partners were also introduced to Jindal NeuColor+, the company’s premium range of coated steel products that blends cutting-edge technology with aesthetic versatility and long-lasting performance. This offering features a specialised coating process that ensures superior resistance to corrosion and colour fading.
“As one of India’s leading national players in the downstream steel product manufacturing, we continue to strengthen our pan-India presence while achieving significant milestones. Our leadership spans over multiple markets with stronghold in eastern and southern markets. ‘Milaap’ is a key initiative for us to directly connect with our valued retailer partners and showcase our latest product offerings while building deeper relations with them. With the introduction of products like Jindal Sabrang and NeuColor+, we are not just enhancing product choices but also empowering our partners to cater to the evolving consumer needs,” said a Jindal (India) Limited’s spokesperson.
As part of this initiative, Jindal (India) Limited’s representatives also discussed the company’s plans for the region, gather first-hand feedback from the retailers and address challenges that they may be facing. The meet helps Jindal (India) Limited to network with the retailer partners, drive growth across the region and to further strengthen the company’s position as a trusted partner.
Recently, the company secured the Letter of Approval (LoA), through its wholly owned subsidiary, Jindal India Steel Tech Limited (JISTL), for setting up a green-field steel manufacturing plant in Dhenkanal, Odisha. Jindal (India) Limited’s JISTL will invest Rs 3,600 crore investment in the first phase of the project and a total of Rs 15,000 crore in the state, in three phases, by 2030.
Jindal (India) Limited, founded in 1952, is part of B.C. Jindal Group, a leading Indian conglomerate. With over Rs 18,000 crore turnover, the group is engaged in a diverse portfolio of businesses like packaging films, energy & steel products. Recently, the BC Jindal Group has also ventured into renewable power generation, solar cells, and module manufacturing businesses.