MMTC-PAMP Expands Retail Footprint with First Purity Verification Centre in Madurai

Expansion to Madurai marks a strategic step in MMTC-PAMP’s mission to fortify its nationwide footprint and elevate the overall customer journey with seamless Swiss excellence, made in India
Exclusive Purity Verification Centre (PVC) to offer gold refining services and showcase MMTC-PAMP’s 24K 999.9+ purest gold and silver portfolio
Consumers in Madurai can now avail the opportunity to have their old gold expertly evaluated and sell it back through MMTC-PAMP’s transparent process, guaranteeing the utmost accuracy in stating its true value

Madurai, 1st September 2025: MMTC-PAMP, India’s only LBMA-accredited gold and silver refiner, announced the launch of its first exclusive Purity Verification Centre (PVC) in Madurai, Tamil Nadu. This move marks another milestone in MMTC-PAMP’s commitment to strengthening its nationwide retail presence and enhancing jeweller/consumer experience by offering gold refining services and a wide range of 999.9+ purest gold (24K) and silver products. With this inauguration, MMTC-PAMP aims to cater to the rising demand for the highest quality gold and silver products in the region with a promise of the finest Swiss craftsmanship.

Carrying forward the success of its Purity Verification Centres, the new exclusive store will be offering customers in Madurai to have their gold expertly evaluated and sell it back through MMTC-PAMP’s transparent process, guaranteeing the utmost accuracy in stating its true value. Gold manufactured by MMTC-PAMP used in jewellery provides consistent finishing due to its electrolytic refining with near zero impurities, reducing defects such as hard spot, colour variation and cracks. This also improves the overall weight of the product, meaning customers get more in value than the printed price on the product. With Responsible Jewellery Council (RJC) certification, it provides further transparency with traceability.

This evaluation is accredited to MMTC-PAMP’s cutting-edge technology and software, ensuring the highest accuracy in this procedure without any loss of value, which occurs in the traditional touchstone method. The new PVC in Madurai will add to MMTC-PAMP’s growing chain of exclusive outlets across India, designed to offer customers a seamless retail experience with Swiss craftsmanship, made in India.

The new PVC in Madurai will add to MMTC-PAMP’s growing chain of exclusive outlets across India, designed to offer customers a seamless retail experience with Swiss craftsmanship, made in India.

Address of the Madurai PVC: MMTC-PAMP, Shop No. 2/3, Kansamettu Street, BSR Complex, South Avani Moola Street, Madurai – 625001

Speaking at the inauguration, Mr. Samit Guha, Interim CEO and CFTO, MMTC-PAMP, said, “The launch of our Purity Verification Centre in Madurai marks another significant step in MMTC-PAMP’s mission to expand its retail presence across the country. With the new exclusive store, jewellers and customers can now leverage MMTC-PAMP’s expertise in evaluating and refining gold through state-of-the-art technology and software, reiterating our commitment to offering trust and authenticity. Tamil Nadu has always been a culturally rich and important market for precious metals, and through this store, we also aim to provide customers in Madurai with direct access to India’s purest 24K 999.9+ gold and silver products.

Every MMTC-PAMP product is crafted with the finest Swiss technology while reflecting India’s cultural richness through traditional motifs. Each coin and bar are packaged in an assayer-certified minted card with a unique number, ensuring complete product authenticity. With MMTC-PAMP’s industry-first positive weight tolerance, customers always receive more than the listed weight, reinforcing the brand’s promise of maximum value.

Speaking on the inauguration, Mr Vargheese Alukka, Managing Director, Jos Alukkas Jewellers, said, “MMTC-PAMP is a renowned brand name in India’s precious metal space and the company has set global quality standards for the industry. As a leading jewellery manufacturer in India, we always choose MMTC-PAMP as our trusted partner because of their remarkable proficiency in gold refining.”

MMTC-PAMP is the largest supplier of refined gold in India with an annual output of over 300 tonnes. The company also owns and operates India’s largest network for testing, assaying and recycling.

Mr Ba. Ramesh, Joint Managing Director, Thangamayil Jewellery Limited, said, “MMTC-PAMP’s bouquet of product and service offerings reflects uncompromising quality, value, and trust. The brand is well-known for its unmatched expertise in gold refining and has been delivering exceptional consistency in weight and purity.”

Since its inception in 2008, MMTC-PAMP has built India’s only fully integrated precious metals ecosystem. The Brand Store in Madurai reflects the next step in the company’s retail expansion strategy, aiming to make its globally recognized products more accessible across the country.