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As we celebrate World Tourism Day 2025, it is vital to reflect on how government-led initiatives can position tourism as a strategic driver of the economy. Mrs. Jyoti Mayal, Chairperson of THSC and former President of TAAI, highlights five key areas where policy interventions can redefine India’s global travel identity
- Strengthening Infrastructure Beyond Metros
Investment by the government in airports, rail, and road networks in Tier II and Tier III cities is essential. Tourism cannot be metro-focused; regional centers need to be made strong so that they can become gateways of cultural and economic exchange.
- Policy Push for Women and Traveller Safety
Safety continues to be the foundation of a successful tourism sector. Measures that guarantee dedicated helplines, traveller tracking mechanisms, and women-safety programmes will inspire more women and solo travellers to visit India with optimism.
- Skilling as a National Priority
India’s tourism industry personnel need to have international-standard competences. Policy-based skilling initiatives among travel agents, guides, and hospitality personnel can guarantee not only jobs, but quality that instills confidence with foreign tourists.
- Public–Private Partnerships as Growth Accelerators
The government’s vision must include collaboration with industry bodies, associations, and private stakeholders. Together, we can create scalable tourism models that balance growth with sustainability.
- Sustainability as Core Policy
Policies focusing on green mobility, eco-tourism zones, and responsible tourism practices will ensure that growth today does not compromise resources for tomorrow.
Leadership Note:
As industry and government align on these priorities, India has the potential to emerge not just as a travel destination but as a global tourism leader. Tourism policy must be viewed as a nation-building tool empowering communities, uplifting women, and building bridges across cultures.
