After sky rocketing performance of the #TakeBoldCareofher campaign, Ranveer Singh formally publicises himself as Co-Founder of Bold Care, Making a Bold Statement for Men’s Sexual Health

Mumbai, India – February 13, 2024 – Bold Care, India’s No. 1 sexual health & wellness brand, today announced a ground breaking partnership with Bollywood superstar Ranveer Singh joining as the co-founder, marking a significant step in the brand’s mission to normalize conversations about men’s sexual health and empower them to prioritize their well-being.

This announcement comes on the heels of Bold Care’s wildly successful #TakeBoldCareofHer campaign, which featured Singh in a series of humorous and thought-provoking videos that tackled common misconceptions and taboos surrounding men’s sexual health.

The campaign resonated deeply with audiences, sparking nationwide conversations and driving a surge in brand awareness. The video got 12 mn view within 8 hours of launch on Instagram additionally Bold Care became #9 trending on twitter post the video campaign release and the campaign reached #1 on google trends in the entertainment category.

Rajat Jadhav, Founder & CEO of Bold Care, shared his enthusiasm about Ranveer’s involvement, stating, “Ranveer’s energy, authenticity, and commitment to breaking stigmas perfectly align with our brand values. The #TakeBoldCareofHer campaign was a game-changer, and his co-foundership is a testament to his belief in our mission. We’re confident that with Ranveer on board, we can reach even more men and create a positive impact on their lives.”

This partnership marks a significant milestone for Bold Care, solidifying its position as a leading advocate for men’s sexual health in India. With Singh’s influence and Bold Care’s commitment to innovation and education, the brand is poised to make a lasting impact on the lives of millions of men across the country.

Video Link – https://www.instagram.com/reel/C3RqWdMoSLE/?igsh=OXg0cnpzOTB5bngz