Beauty enters the instant era as Yes Madam becomes the only at-home beauty and wellness brand to offer instant salon and spa services at scale

~ Instant spa services are now available across all operating cities, while instant salon services have been introduced in select metro cities ~

~ Completed over 30,000 instant service bookings within a month of launch ~

National, 15th July 2026: Yes Madam, India’s leading at-home salon and wellness platform, has launched instant salon and spa services, bringing trained service professionals to customers’ homes within minutes. Backed by its technology platform and a strong nationwide network of service partners, Yes Madam is currently the only at-home beauty and wellness platform offering instant salon and spa services at this scale.

The average fulfilment time for instant services is currently under 30 minutes. As the company expands its instant services footprint and continues strengthening its operational capabilities, it aims to further reduce wait time while making professional beauty and wellness services even more accessible to the consumers.

Instant spa services are now available across all cities where Yes Madam operates, while instant salon services have been introduced in select metro cities, with a phased rollout planned across additional markets over the coming months. The expansion into instant salon services follows the strong response to the company’s instant spa offering, reinforcing the increasing demand for on-demand beauty and wellness experiences. In the month of launch, Yes Madam completed over 30,000 instant service bookings, which demonstrates product-market fit.

The idea took shape as the company watched a broader shift unfold. Consumer expectations are evolving rapidly, with instant access becoming common across categories such as food delivery, mobility, grocery and house help. Recognising this shift in consumer behaviour, Yes Madam identified an opportunity to bring the same convenience to beauty and wellness.

The initiative aims to make professional beauty and wellness services available exactly when customers need them, whether it’s for an unexpected event, an urgent meeting, a festive celebration, or simply unwinding after a long day. The instant services model will also help service partners increase the number of bookings they can fulfil. The initiative is designed to create greater value for both customers and service partners.

The company currently fulfils over 3.5 lakh monthly bookings overall, and the new initiative aims to further accelerate growth in demand. Core services such as waxing, facials, massages, and grooming continue to witness strong demand, and instant fulfilment is making these services even more accessible for customers with busy schedules or last-minute requirements.

The company has strengthened its technology platform to enable matching customer requests with nearby service professionals based on location, availability, and service expertise. This enables faster fulfilment while maintaining operational efficiency and ensuring that service partners don’t encounter any additional complexity. The tech-enabled approach has allowed customers to experience faster service without compromising on quality and reliability, while ensuring a seamless operating experience for service partners.

Highlighting the launch, Aditya Arya, Co-Founder and CEO, Yes Madam, said, “Yes Madam has consistently been a disruptor in the at-home beauty and wellness industry. We introduced mono-dose kits to improve hygiene and brought greater pricing transparency by separating product and service costs at a time when no one else in the industry was doing so. We are once again redefining the industry by becoming the only at-home beauty and wellness platform offering instant salon and spa services at this scale. We believe convenience is becoming a vital expectation across different services, and beauty and wellness should be no different.”

With instant services already gaining strong traction, Yes Madam is reinforcing its leadership in the at-home beauty and wellness industry. The launch also reflects the company’s continued investment in technology, operational excellence, and customer experience.