Business-News

Content marketing has become an intrinsic part of digital marketing, as it has helped businesses in customer acquisition, brand building & awareness, and improved interactions with existing customers and other stakeholders.  However, at the other end of the spectrum, we also see businesses that have either remained clueless about their content marketing strategy or have been unable to create the …

Founded in 2008, Zomato is a leading platform for restaurant search & discovery, online food ordering, and restaurant table reservations. The company was founded by Deepinder Goyal and Pankaj Chaddah and is headquartered in Gurgaon (officially Gurugram). Zomato has been a pioneer in food ordering and restaurant discovery in India, which has benefitted both restaurants and customers. Featuring a robust …

StanPlus is a leading provider of 24/7 emergency and medical transportation services. The company was founded in 2016 and is headquartered in Hyderabad. StanPlus has started its services in Hyderabad and has plans to expand operations across the country. It will be targeting the top cities initially and later expand operations to semi-urban and rural areas. The company is targeting …

Money is a limited resource, which is why financial planning is of the utmost importance. The sum total of our needs and desires is always greater than the money we earn, which is why we have to choose wisely and set our priorities accordingly. Financial planning is not only about reducing your expenses and increasing your savings, but it’s also …

Essential computer software such as Microsoft Office, Photoshop, and other commercial audio/video editing software are quite expensive and beyond the reach of most people. While pirated copies of these software programs are available, it’s strongly recommended that you do not use these. Using pirated software is illegal and you also face the risk of data theft. Pirated software often contains …

Monzo is a new kind of digital banking that is available entirely on a mobile banking platform. Ease of use and anytime, anywhere accessibility are the key focus areas for Monzo, something that has helped the company acquire more than half a million customers in the UK in just a couple of years. The banking experience provided by Monzo is …

Altigreen Propulsion Labs is a leading Indian startup focused on reducing vehicular fuel consumption and environmental pollution. Founded in 2012 and headquartered in Bengaluru, Altigreen develops specialized automotive equipment known as powertrains. The powertrains can be installed inside the present day fossil-fuel based three-wheelers, cars, commercial vehicles and farm equipment. The company has also developed a system called HyPixi and …

In a world deluged by fake news, paid media, sponsored content, clickbait, pop-ups and banners, it has become a challenge for readers to find quality content online. What’s often dished out is usually regurgitated, biased or outdated stuff that has little value to readers. Most of it is just a mad rush to grab eyeballs and convert it into revenue. …

International money transfer has been the exclusive domain of banks, but UK-based startup TransferWise is fast changing that status quo. The folks at TransferWise say that their startup was born out of frustration, largely precipitated by the inordinate amounts that banks used to charge for sending money abroad. Kristo Käärmann and Taavet Hinrikus, the founders of TransferWise, felt that there …

Listening or reading stories is something that we grew up with and our penchant for interesting stories continues throughout our lives. Marketers are aware of this human inclination, which is why storytelling has often been the launchpad for many successful brands. Even in today’s age of digital marketing, storytelling remains to be a prominent tool to woo customers. Let’s take …