Lifestyle-Products

Sun protection is often talked about in general terms, but in reality, an SPF (Sun Protection Factor) functions differently depending on your skin type, lifestyle and exposure levels. If you are looking for genuine protection, not just a preventative measure, you need to know how SPF operates and how it connects with different kinds of skin. Basically, SPF evaluates how effectively …

India’s homegrown luxury fashion platform is making world-class brands accessible without ever compromising on authenticity. When Eashan Shah and Clinton Bhowmick started The Mirage Store back in 2021, they had one question on their minds: why should buying a luxury product feel like a risk? Indian shoppers have always loved global fashion. Brands like Dior, Gucci, Hermes and Jacquemus have …

April 8 is being observed as World Diamond Day, led by the Natural Diamond Council to celebrate the meaning, craftsmanship, and legacy of natural diamonds. Diamonds may be timeless, but the way we wear them is anything but static. This World Diamond Day, rings are evolving into expressions of individuality, blending meaning, modern design, and personal storytelling. Here’s how the …

While whisky is the most widely consumed spirit, rum is the second most preferred in India When it comes to alcoholic drinks, there are many options such as whisky, vodka, rum, beer, etc. Many people prefer rum, as it has a relatively sweeter taste and is more affordable than whisky. The association with the armed forces for that macho feel …

The festive season is here and it’s the perfect time to spread joy, upgrade your gadgets and maybe even treat yourself to something special. Whether you’re shopping for a loved one or rewarding yourself, choosing the right gift can make all the difference. From portable projectors that turn any space into a cinema to powerful laptops built for work and …

‘Kenstar Power of 5’ redefine cooling with a unique technology innovation and design Industry-first 5-Star BEE certified air cooler range comes with 5-year warranty Mumbai, August 21, 2025 – Kenstar, one of the most trusted brands in India for nearly three decades, today announces the launch of its exclusive range of India’s first 5 Star BEE Rated Energy Efficient Air Coolers in Gurugram, Haryana. …

Chandigarh, July 17, 2025: Every outfit tells a story, whether it’s a power suit for back-to-back meetings, a breezy dress for brunch, or a cosy tee for a slow Sunday. And just like the clothes, the bra underneath plays a quiet but powerful role in bringing the whole look together. That’s why one bra can’t do it all. Some days …

In a market flooded with personal care products, Namyaa has emerged as a beacon of trust and innovation, carving a distinct space for itself in the intimate hygiene category. With a mission to empower individuals to embrace holistic feminine health, Namyaa has redefined self-care through its thoughtfully formulated, dermatologically tested range of products that are as safe as they are …

‘Label Looker’: India’s First AI-Powered Ingredient Scanning Tool for Informed Skincare Choices launched on skinbb.com Mumbai, India – October 17th 2024 – In a revolutionary move set to transform the ₹24,000 crore Indian skincare market, Mumbai-based health-tech platform Skin Beyond Borders (SkinBB) today launched its pioneering Skincare Metaverse skinbb.com. This innovative digital ecosystem seamlessly integrates cutting-edge AI technology with clinical knowledge, creating a unique …

New Delhi, 14th Oct’24 – BELLAVITA (https://bellavitaorganic.com/), India’s leading beauty and personal care brand is thrilled to announce the launch of its limited-edition teenage perfume range, Rebel. Made in collaboration with Anousha Singi, a 12th grade student at Dhirubhai Ambani International School, Rebel was conceptualised when Anousha identified  a gap in the market. She realised that there are not many brands …