Dairy Day Ice Cream Collaborates with Salesforce to Power Its Next Phase of Growth

Bangalore, India, 20: Salesforce, the world’s #1 AI CRM*, today announced collaboration with Dairy Day, India’s top-ten ice cream brand and one of the largest candy and cone manufacturers of the country. Dairy Day has deployed Agentforce Sales and Agentforce Service to digitise front-end sales and enhance market visibility, enabling scalable and efficient growth.

Dairy Day, with over 23 years of operations, is accelerating its expansion into Tier 2 and Tier 3 markets and plans to double its retail footprint over the next three years as it works towards its ₹1,000 crore revenue ambition. Real-time visibility and operational agility are therefore critical for this next phase of growth. Agentforce Sales and Agentforce Service provides a single platform for all sales capabilities. It delivers real-time market visibility, enables freezer inventory tracking, and creates a connected ecosystem, to drive stronger feet-on-street effectiveness. The Salesforce platform’s capabilities are well suited to meet the unique demands of the seasonal business, making it a strong fit for Dairy Day’s growth ambitions.

Since deployment, Agentforce Sales has been widely adopted across Dairy Day’s sales teams for its ease of use and improved visibility into front-end execution metrics. Looking ahead, Dairy Day aims to enhance feet-on-street effectiveness and unify all front-end execution capabilities on Salesforce, creating a scalable, integrated digital sales ecosystem.

Aditi Sharma, RVP & Head of Consumer and Manufacturing Industry Segment at Salesforce India, said “India’s consumer brands are entering a new era of growth, and those that will lead are the ones that marry strong regional roots with smart digital execution. Dairy Day is a compelling example – a brand with deep market presence and a clear ambition to scale. We are excited to be part of Dairy Day’s journey as it builds one of India’s most loved ice cream brands.”

Venkateswaran Krishnamoorthy, CTO, Dairy Day Ice Cream, said “At Dairy Day, we are building for scale — and that requires a digital foundation that is as flexible and resilient as our business. Salesforce has given our sales teams the real-time visibility and tools they need to execute better in the market every single day. From tracking freezer inventory to monitoring feet-on-street effectiveness, the platform has already made a tangible difference to how we operate. As we push toward our next milestone, Salesforce will remain central to how we grow, engage our customers, and lead in the markets we serve.”

Together, Salesforce and Dairy Day are demonstrating how an AI-powered CRM platform can help a high-growth consumer brand build the operational backbone it needs to scale with speed, precision, and a customer-first approach.