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DFI Retail Group (the ‘Group’) is a leading pan-Asian retailer. The Group provides quality and value to Asian consumers by offering leading brands, a compelling retail experience and great service; all delivered through a strong store network supported by efficient supply chains.
The Group (including associates and joint ventures) operates under a number of well-known brands across six divisions. The principal brands are:
Food
Wellcome in Hong Kong; Yonghui in Chinese mainland; Cold Storage and Giant in Singapore; Hero in Indonesia; and Robinsons in the Philippines.
Convenience
7-Eleven in Hong Kong and Macau, Singapore and Southern China.
Health and Beauty
Mannings in Chinese mainland, Hong Kong and Macau; Guardian in Brunei, Cambodia, Indonesia, Malaysia, Singapore and Vietnam.
Home Furnishings
IKEA in Hong Kong and Macau, Indonesia and Taiwan.
Restaurants
Hong Kong Maxim’s group in Chinese mainland, Hong Kong and Macau S.A.R., Cambodia, Malaysia, Singapore, Thailand, Vietnam and Laos.
Other Retailing
Robinsons in the Philippines operating department stores, specialty and DIY stores.