Directory Submission – SEO

Although the marketing space is dominated by social media platforms, business listings continue to offer various benefits

Business listings or SEO directories are relevant even in an age when most of the conversations are happening across social channels. There are some unique advantages associated with business listings, which may not be available via social channels or other marketing channels.

How business listings / SEO directories can boost your business?

Robust local engagement – Business listings and SEO directories can be especially beneficial for businesses that operate within a specific geographic area. Some examples include manufacturing units, traders, restaurants, hotels, retail outlets, hospitals, schools, colleges, daycare, gym, salon, etc. With business listings, these entities can improve their rankings on search engine results. Business listings are also beneficial for professionals such as doctors, lawyers, architects, dentists, accountants, carpenters, plumbers, electricians, etc.

Recall value – Businesses can improve the recall value of their brand by registering the name with multiple business listing sites and SEO directories. When a user types a query, they will come across the brand name on multiple sites. This will help improve the brand’s recall value and boost its credibility as well. When users see the same brand across multiple sites, it will also help build trust and confidence. If the business listings are supported with positive reviews, the overall impact will be even better.

Improved website traffic and lead generation – It is important to choose business listings that have direct links to your website. This way, you can boost your website traffic in a significant manner. With increased traffic, businesses will be able to generate a higher number of leads. Eventually, these initiatives will contribute to sales and improve the brand’s overall online presence.

Tackling competitors – All your rivals are likely to have their own website. However, not many may be focusing on business listings. This can work to your advantage if you register with business listing sites and SEO directories. The benefits will be even more if your business caters to a specific region such as a city or a specific locality within a city.

How to optimize business listings?

Ensure that your business is registered with all the major business listing sites and SEO directories. It will be even better if you register with industry-specific directories. To present your brand in a professional manner, make sure that you provide detailed information such as name of business, website link, address, contact number and hours of operations. Such information should be consistent across all business listing sites and SEO directories.

Wherever possible, provide details about your business such as your products and services. On some business listing websites, there is also an option to post reviews. You can encourage your customers to leave feedback on such sites. Last but not least, make sure that you regularly update the information across the various business listing sites and SEO directories.