“What is a friend? A single soul dwelling in two bodies.”
Embracing the essence of friendship day, the dating app trusted by 18 million young daters, QuackQuack analyzed its user data and behavior aiming to understand the place of dating apps in terms of friendship. The app sees 410 chats exchanged and 1690 profiles viewed every minute. And, as it turns out,QuackQuack’s data and survey shows that among the approx 22,000 downloads per day, more and more people are joining the dating app intending to make friends rather than just dating. 41% of the new QuackQuack users are looking to make new friends, and the majority of these people are from tier 2 cities.
32% of female users between the age of 25 and 30 disclosed their platonic friendship with their once dates. They all have been on dates with these men, and it did not seem to work out. But their chemistry as friends was off the charts. They are great friends now. Some of these women even revealed hooking these ‘ex-dates’ with their other friends.
Tale of Small Cities
Users from tier 2 cities show comparatively more desire towards finding new friends on dating apps than users from metros like- Bangalore and Delhi. Talking to a male or female online friend is more appealing to users from small cities and towns. It can stem from the fact that they live in a society that does not take very kindly to such friendships in real life. Owing to such issues, chatting and making new friends on dating apps is a win-win for these users.
Additionally, dating is an issue for users from small cities due to finding a lower number of profiles. We see users expanding their search all over India to help them find new friends they can chat with and maintain their online friendships.
User behavior per observation shows 1 in every 4 female users hailing from towns and cities like Ludhiana, Jalandhar, and Malerkotla have multiple male friends from different and mostly far-off places. They also tend to chat with their male friends on the app every day.
Per the survey report, 37% of the male users of QuackQuack expressed that mentioning they are looking for friends in their bio made them appear more approachable and fetched them better responses.
QuackQuack Founder and CEO Ravi Mittal commented, “We see several budding friendships and romances blossoming in our app. QuackQuack is not limited to a certain category of relationship.”
QuackQuack data shows that the majority of users looking for friends are in the age group of 18 to 22. Among the women users, 54% are looking for friends, compared to 40% of men who are interested in making friends. Female users from Hyderabad and male users from Chennai and Kochi are recognized to be using the app to find friends.
“Relationships bloom and last longer when it comes with an element of friendship. If you aim to know your partner for who they are in essence, you have to be their friend first,” quoted Mittal.
QuackQuack’s review exhibits, contradictory to popular belief, online dating platforms are not only for people looking for love or hookups. It also serves as a safe space for users to build meaningful friendships.