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The launch of FrischSchoggi Dubai marks the first luxury Pistachio Kunafa in India
New Delhi, 25 March 2025 – The Dharampal Satyapal Group (DS Group), a multi-business corporation and leading FMCG conglomerate, and the exclusive Indian partner of Swiss luxury chocolatier Läderach, has announced the global debut of its Limited Edition FrischSchoggi Dubai. This extraordinary reinterpretation of the viral Dubai Chocolate phenomenon will be available exclusively in India from 24th March 2025 at New Delhi’s DLF Emporio and Chanakya Mall, and Mumbai’s Jio World Plaza, be available till the stocks last. This new creation reinterprets the world-renowned Bircher Müesli into a chocolate delight.
World Chocolate Master Elias Läderach focuses on freshness and the highest quality ingredients for his Dubai chocolate.
Lucky chocolate enthusiasts who secure a purchase of the limited hand-made batches will experience a redefined taste sensation, crafted by none other than World Chocolate Master Elias Läderach.
On the launch, Ms. Sanskriti Gupta, Läderach India, said, “We are thrilled to introduce Läderach’s FrischSchoggi Dubai to India, the first luxury Pistachio Kunafa in India, offering a truly exclusive taste experience for chocolate lovers. FrischSchoggi Dubai is a bold, luxurious reinvention of a globally celebrated chocolate. Our dedication to crafting fresh, high-quality chocolate remains at the core of our innovations. With the growing demand for premium chocolates in India, we are excited to bring these exceptional creations exclusively to this market.”
While Dubai Chocolate has captured global attention, FrischSchoggi Dubai elevates the trend with Läderach’s signature commitment to freshness and the highest quality ingredients. Hand-crafted with meticulous attention to detail, this masterpiece features:
A creamy, crunchy core of roasted pistachio, interwoven with kataifi filo (angel hair) dough, enveloped in the finest fresh Swiss milk couverture.
Vibrant pistachio chocolate stripes, hand-decorated onto each FrischSchoggi slab, paying homage to its Middle Eastern inspiration.
The result is not just another Dubai chocolate—it’s a celebration of Läderach’s legacy of quality and innovation. Due to the exclusivity of the product, only limited stock will be available each day, ensuring as many shoppers as possible can experience it during its exclusive run. Customers are limited to one full slab per person per day.
FrischSchoggi: A Legacy of Freshness
Unlike mass-produced chocolate, Läderach prioritizes high-quality, natural ingredients. Its signature FrischSchoggi (fresh chocolate) guarantees unmatched freshness with each hand-made slab, as the brand controls the entire process—from sourcing cocoa beans to crafting the final product. Every FrischSchoggi slab features Läderach’s Swiss-made couverture chocolate, renowned for its smooth texture and superior taste, ensuring an exceptional experience from bean to bar.
