National, July 2023: Fairmont Jaipur, the luxurious property renowned for its impeccable service and world-class hospitality, is thrilled to announce the launch of premium luxury fresh tap beer from Deja Brew at the Anjum Lobby. Starting from July 8, 2023, all guests can indulge in the exquisite taste of Deja Brew’s handcrafted beers in the elegant ambiance of the Anjum Lobby Lounge.
The Anjum Lobby Lounge, features a stunning interior that lets in natural light creating a bright and welcoming atmosphere. Guests can also enjoy the outdoor seating area, which offers a picturesque view of the lush green lawns of Fairmont Jaipur, providing the perfect setting to unwind with a beer after a day of sightseeing or business meetings.
Mr. Rajiv Kapoor, General Manager at Fairmont Jaipur, expressed his excitement about the partnership, stating, “We are thrilled to bring the best tap beer from Deja Brew to our guests. This collaboration allows beer lovers to savour a refreshing drink at any time during their stay, be it over dinner or a sunny afternoon. Deja Brew Beer also presents a delightful experience for weddings and events hosted at Fairmont Jaipur, providing freshly brewed beer served on mobile trolleys, ensuring an exceptional customization and unique experience.”
Deja Brew Fresh Beer Taps will showcase an impressive selection of beers, including options such as Hefeweizen, Stout, and Belgian Strong Ale along with Hefeweizen German Wheat which is a traditional wheat beer made with a combination of wheat malt, pale barley malt, German wheat beer yeast and German hops which give it a strong clove and fruity esters aroma. Belgian Strong Ale is another beer with complex aroma and flavour, with spicy phenolic and fruity, estery notes that guests can enjoy. Crafted with the utmost care and using only the finest ingredients, Deja Brew’s beers cater to the discerning palates of beer connoisseurs. From crisp and refreshing lagers to complex and full-bodied ales, every batch will be brewed on-site in small quantities to ensure utmost freshness and quality.
Speaking about the launch, Naveen Sachdeva, Founder and CEO Cherish hospitality, remarked, “We are always looking to reach more people to experience our beer and Fairmont Jaipur with their luxurious ambiance, impeccable service, and world-class amenities was a natural choice for this partnership. Deja Brew’s vision perfectly aligns with the hotel’s ethos, offering patrons a memorable and indulgent experience.”
Together with Deja Brew’s other directors Aashish Goyal and Raunaq Singh, the implementation under the direction of Kratika Gupta, Additional Director at Deja Brew, has been a huge success because of her extensive knowledge and remarkable background of hotel industry and its functioning.
Deja Brew beers will be available at the Anjum, Zia, AZA, and Zoya restaurant making it a perfect addition larger-than-life events.
Experience the exquisite taste of Deja Brew’s craft beers at Fairmont Jaipur and immerse yourself in a world of luxury and culinary delight.