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- Work-life balance (60%), equal opportunities (59%), career progression (55%), salary and benefits (55%), and very good reputation (53%) are the top EVP drivers in India, pointing towards a need for balanced employer offer built on day-to-day support, fairness, growth, reward and credibility.
- 46% of Indian talent plan to change jobs in the next six months, while 32% changed their employer in the last six months.
- Full remote working has declined from 47% in 2021 to 18% in 2026.
Bengaluru, India, 5th Aug, 2026: Randstad India, the country’s leading talent company, today officially launched the Randstad Employer Brand Research (REBR) 2026. Now in its 16th edition in India and 26th edition globally, it is the most comprehensive, independent and in-depth employer brand research in the world. REBR 2026 draws on insights from over 1.75 lakh respondents across 34 markets, and close to 3500 respondents in India. Covering more than 75% of the global economy, Randstad Employer Brand Research provides a detailed lens into the evolving priorities, expectations and behaviours of today’s talent.
Google has emerged as India’s most attractive employer brand, as revealed by the Randstad Employer Brand Research (REBR) 2026, followed by Tata Group and Amazon. This year’s findings reveal that India’s workforce is entering what can be described as the era of the “Balanced Employer” – organisations that can simultaneously deliver meaningful work, career growth, inclusivity, wellbeing, flexibility and competitive rewards. As talent expectations evolve, employers are increasingly assessed on the entirety of their Employee Value Proposition (EVP) rather than on isolated elements.
In fact, mobility pressure remains high in India. Work-life balance is the leading reason to leave an employer (49%), followed by lack of career growth (42%) and low compensation (41%). 43% of millennials would leave due to a lack of career growth opportunities, compared with 42% in Gen Z and 39% Gen X.
Top 10 Most Attractive Employer Brands in India – REBR 2026:
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Narayan Iyer, MD, Randstad India, commented, “The post-2020 era has fundamentally rewritten the psychological contract between employers and employees, accelerating an unprecedented evolution in both workforce expectations and workplace dynamics. Today, talent no longer evaluates an organization on a single factor or isolated perks, but on an integrated employment experience.
With nearly half of the workforce contemplating a career move over the next six months, enterprise resilience depends on looking far beyond surface-level benefits. While many employers have made substantial progress, talent expectations are expanding faster than organizational structures can adapt. Retention is no longer about strengthening isolated touchpoints; it requires closing the gap between financial reward and everyday fulfillment.
As India continues to attract global investment and expand its economic footprint, organizations that actively re-think their talent strategies will lead the market in talent attraction and retention. Ultimately, the future belongs to employers who master the art of making growth, flexibility, fairness, purpose, and reward coexist, rather than compete.”
Key findings from REBR 2026:
Job Security Is Built on Recognition, Continuity and Transparent Communication
Performance recognition and career continuity (47%), alongside reliable pay and benefits (47%), are the strongest foundations of job security in India. Transparent and trustworthy communication (46%) follows close behind, underscoring that talent want to feel informed and supported, not just financially reassured.
Career Growth and Development Opportunities Lead the Secondary Benefits Agenda
All major secondary benefit categories are rated as highly important, with career and development benefits (90%) leading a tightly grouped set that includes workplace comfort, flexible work, health and wellbeing, and retirement and financial security (all 89%).
A Good Work Environment Defines Work-Life Balance
A good work environment (52%) is the primary driver of a healthy work-life balance in India, followed by personal growth and fulfilment (40%), flexible work arrangements (35%) and health and wellbeing support (35%). Women are slightly more likely than men to link work-life balance to flexible work arrangements (37% vs. 33%).
Digital Talent Have the Strongest Reward and Growth Expectations
Across specializations, expectations are broadly aligned, but digital talent stands apart: they prioritise competitive salary (73%) ahead of work-life balance, and are 55% more likely to leave due to lack of career growth, compared with 40% for operational and 43% for professional talent.
Note:
Operational: Involving talent across BFSI, consumer retail, manufacturing, logistics & supply chain, and managed services.
Professional: Involving talent across finance, back office & customer support, HR, admin & legal, pharma, healthcare & life sciences, engineering & high-value search.
Hybrid Working Is Now the Norm
Around 3 in 5 talent in India work remotely at least some of the time, primarily through hybrid arrangements (42%). Younger talent are more likely to work at least partly remotely — 63% of Gen Z and 62% of millennials versus 51% of Gen X.
