HCCB’s community initiatives to reach 34,700 people in 9 villages in Odisha

HCCB seeks to bridge the gender gap in financial inclusion and the adoption of digital technologies among 1,200 women in the state.

The company will also provide sales and marketing training to 1,500 youths to make them industry-ready

Additionally, it will drive community developmental projects which will benefit close to 32,000 people in 9 villages in the Khordha district

Bhubaneshwar, December 19, 2023 – Hindustan Coca-Cola Beverages (HCCB), one of India’s leading FMCG companies, has joined hands with the Y4D foundation to drive transformative developmental projects across 9 villages in the Khordha district thus benefiting close to 32,000 people. It will also drive a multi-faceted program to empower 2,700 individuals in Odisha, through various upskilling programs.

The community development projects, concentrated in the villages of Tangi Basti, Badha, Sabara Sahi, Jemadei, Mukunda Prasad, Gurujanga, Kumarbasta, Tirumal, and Bhaliabadi, are expected to create a substantial positive impact. This initiative will not only enhance the quality of life for the residents but also stimulate long-term sustainable development in these areas. The projects are designed to address a wide range of needs, from improving educational facilities to ensuring access to clean drinking water, thereby laying a foundation for a healthier, more educated community. The introduction of WASH (water, sanitation, and hygiene) programs is expected to significantly reduce health-related issues, while sustainable agricultural practices will boost local economies and ensure food security. Additionally, the establishment of healthcare facilities and the provision of solar lights will enhance the overall living standards. The Nagrik Seva Kendras (NSK) will act as a catalyst for community engagement and empowerment, facilitating access to essential services and information.

Of the 2,700 individuals to benefit through the upskilling programs, HCCB will equip 1,200 women with pivotal financial and digital literacy skills. Additionally, it will train 1,500 youth through an exhaustive sales and marketing certification program.

The financial literacy training will cover fundamental concepts like Banking Basics, Account Opening procedures, Unified Payments Interface (UPI) training, Investment Guidance, Net Banking, and information on various Government Schemes for women such as Beti Bachao Beti Padhao, Sukanya Sam Riddhi Yojana Nari Shakti, etc. On the other hand, the digital literacy component will encompass topics such as Mobile Banking, Digital Market Linkage, and Cyber Safety and Security to equip these women with the necessary tools to succeed in the digital era. The training will be conducted in a classroom-based format in identified locations nationwide. The beneficiaries will be identified and trained in groups based on their interests, needs, and current digital and financial literacy levels. The effort is aimed at promoting a more concentrated and efficient learning experience.

Similarly, the sales and marketing certification program will include a diverse range of participants, from recent graduates to students currently pursuing their degrees, as well as college dropouts aged 18 and above. Structured over three months, the program will consist of a comprehensive 30-hour curriculum. It will provide the participants with an intensive learning experience, combining 6 hours of direct face-to-face interactions and 24 hours of engaging online sessions.

Mr Himanshu Priyadarshi, Chief Public Affairs, Communications and Sustainability Officer remarked, “We recognize the pivotal role that industry plays in bolstering the socio-economic landscape. The community development initiatives in the Khordha district reiterate our unwavering commitment to holistic growth. Our multi-dimensional upskilling programs will not only bridge the gender disparity in financial and digital spaces but also provide the youth with the essential sales and marketing tools to excel in today’s fast-evolving business landscape. Today, we pledge to make a sustainable and lasting impact in Odisha, ensuring our initiatives go hand in hand with the aspirations of its people.”