Bangalore, 20 October, 2022: Colorbar, one of India’s leading cosmetics brands, has recently launched Co-Earth, a one-of-a-kind personal care brand born For Our Planet. The brand firmly believes in co-existence with the Earth and its offspring, promising sustainable, performance-driven products both gentle on you and the environment. Its products come with the Clean Beauty Promise – 100% naturally derived, 100% vegetarian, 100% cruelty free and zero toxins.
Co-Earth cares for personal beauty as well as that of nature’s! In ties with Wildlife Trust of India and Wildlife SOS, two major conservation organizations, the brand will give back to nature, protect key habitats and ensure animals live a life they truly deserve. A significant part of each sale will be contributed towards conservation efforts of endangered species including the Asiatic Elephants, One-horned Rhinos, Leopards, Bears and the majestic Bengal Tigers.
Speaking on the launch, Samir Kumaar Modi, Founder, Managing Director, Colorbar Cosmetics, said, “Beauty is born in our actions. How we care for ourselves and the world around us.
Today, the world needs us to step up our efforts and make a radical difference for nature to thrive again. We are serious about this cause. The Co-Earth vision includes building a future in which we humans live in perfect harmony with nature and its creatures. All our products are created to benefit your body and admire the nature and wildlife as you buy. We have tied up with leading wildlife organizations in India to bolster rescue efforts for endangered animals.. Each day we look for more wildlife species to take under our wing. Taking the pledge to co-exist ‘For Our Planet’, Colorbar wishes to create a magical change for mother Earth witho Co-Earth..”
Co-Earth products combine the knowledge of modern science, Ayurveda, aromatherapy and traditional skincare rituals. Each is formulated using state-of-the-art and ethical manufacturing practices and are Paraben free, Sulphate free, Silicone free, Mineral Oil free and Formaldehyde free. The brand has curated 67 products catering to hair, skin and body and ranging from INR 349 to INR 799. The products include enriching ingredients as mentioned below:
For Hair – Bhringamla, Rice Water, Onion, Almond, Argan; For Skin – Vitamin C, Retinol, Apple Cider Vinegar, Charcoal, Tea Tree, Ubtan; For Body – Aloe Vera, Charcoal, Tea Tree Oil.
“Beauty is born in our actions. How we care for ourselves and the world around us.” – Samir Modi
From the house of Colorbar, Co-Earth comes with the promise of personal care solutions that are for our planet. At Co-Earth, we believe in co-existing with the planet and its creatures. Our purpose is to offer sustainable, performance-driven products that are safe for you and mother Earth. Firmly rooted in our mission to co-exist, we believe in clean, naturally derived, cruelty-free vegan formulas.
For us, beauty is not about how we want to look – it is about the way we act and care for oneself along with the living beings around us. Our aim is not just to provide our customers with safe and natural products but also to give back to the planet in the form of conservation of our wildlife. We have joined hands with wildlife organizations to conserve endangered species across the world. Every purchase will contribute a small percentage to the massive-scale causes primarily related to elephants, one-horned rhinos, leopards, bears.
Our products are safest to use and socially, ethically and environmentally responsible. Our ingredients are sourced in the humblest ways without harming or disrupting nature. Our product ranges are designed to suit each member of your family worry-free!
Co-Earth comes with a Clean Beauty Promise, which means no harsh chemicals and zero toxins are used while making our products. Each ingredient used is 100% natural. 100% Vegetarian, cruelty free and derived from nature. Our solutions are also paraben free, sulphate free, silicone free, mineral oil free, formaldehyde free, safe, and carefully formulated to perfection.