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New Delhi, August 13, 2026: IndiaFirst Life Insurance Company Ltd., one of India’s youngest life insurance companies, announced the launch of the IndiaFirst Life GOLD Term Plan, a non-linked and non-participating pure risk or savings plan with the aim of providing complete coverage through life insurance, health care, spouse cover, and flexible benefit options.
The insurance protection gap in India continues to remain significant, with a large section of the population still lacking adequate financial protection against life’s uncertainties. At the same time, consumer expectations from term insurance have evolved considerably. Customers today are seeking solutions that go beyond basic life cover by offering holistic support, flexibility and value throughout their financial journey.
Realising the evolving need of people, IndiaFirst Life Insurance Company has launched GOLD Term Plan, a protective insurance plan that helps individuals secure their family in the most flexible manner possible.
Speaking on the launch, Sumeet Sahni, Chief Distribution Officer – Agency & Alliances, IndiaFirst Life Insurance, said, “Awareness around the importance of financial protection has increased significantly in recent years, but term insurance penetration in India continues to remain low, creating a clear opportunity to bridge the protection gap. At the same time, customers are looking beyond basic life cover and expect insurance solutions that deliver greater value, flexibility and support throughout their financial journey. The IndiaFirst Life GOLD Term Plan has been designed to meet these evolving expectations by combining comprehensive protection with differentiated features such as Health Management Services, the Smart Exit option and family-centric benefits like the Soulmate Benefit. By integrating health and wellness services into a term plan, we are enabling customers to lead healthier lives while making insurance more proactive than reactive.”
He further added, “We expect the GOLD Term Plan to double our term insurance business over the next 12 months, supported by its differentiated proposition and competitive pricing. The product has been designed to address the needs of customers across metro, Tier 1 and Tier 2 cities, with strong demand expected from markets such as Maharashtra, Karnataka, Tamil Nadu, Gujarat and the NCR region. We are also witnessing increasing participation from women customers, driven by greater financial independence and a growing preference for value-driven protection solutions.”
IndiaFirst Life expects the IndiaFirst Life GOLD Term Plan to witness strong demand from young income earners, recently married couples, individuals with growing financial responsibilities, women customers and families across metro, Tier 1 and Tier 2 cities. The strongest demand for term insurance is expected from Maharashtra, Karnataka, Tamil Nadu, Gujarat and the NCR region, where higher financial awareness and insurance adoption continue to drive protection needs. The company also expects increasing participation from women customers, reflecting rising financial independence and a growing preference for value-driven protection solutions.
The IndiaFirst Life GOLD Term Plan has been designed to offer an integrated proposition that combines financial protection, family-oriented benefits and wellness services under a single solution. It further strengthens IndiaFirst Life’s portfolio of customer-centric insurance solutions that deliver protection, flexibility and long-term value.
