Partnership with India’s Largest Retail Platform
#SkinlovingEarthcaring #innisfreeIndia #Ajio #AjioLuxe
For immediate release
June 2022: innisfree, the Korean naturalism brand from Jeju Island, South Korea, proudly announces its partnership with India’s Largest Retail Platform, Ajio and Ajio Luxe from June 2022. innisfree India is thrilled to bring forth its wide range of product offerings to Ajio users who can now get their hands on the best skincare and beauty products on this retail platform. Customers can browse Innisfree bestseller products on Ajio and Ajio Luxe via the browser or mobile application for easy access.
The platform is a great way for innisfree to continue providing an immersive buying experience to customers across different platforms. innisfree India aims to keep on diversifying its portfolio bringing in more customers, collaborations and retail resonance in the Indian e-commerce market.
On the occasion of the launch of innisfree on Ajio and Ajio Luze platforms, Mr. Doyoul Lee, Managing Director of innisfree India & General Manager of AmorePacific India said:
“We are delighted to be joining forces with AJIO as we continue to drive dynamic growth for our premium Skincare brand – innisfree. With the Ajio and Ajio Luxury platforms, we see a terrific opportunity for additional value creation through expansion into new and existing markets and reaching aspiring consumers who like K-beauty. The platform’s commitment to driving delight and a diversified offering, combined with innisfree’s brand portfolio, will help us achieve growth and success for our brands. We are happy to offer Ajio customers magical powers of Jeju Island and to give them curated products from Innisfree brand portfolio and inform them about the benefits of K beauty, since it’s an incredibly personalized approach. We would like Indian consumers to get maximum benefits from our brand and products. “
About innisfree India:
Founded in 1932 and officially established in 1945, AmorePacific Corporation is a leading cosmetics company headquartered in Yongsan-gu Seoul, South Korea. A continuous devotion to quality improvement has led AmorePacific’s renowned research and development centre to be at the forefront of the cosmetic industry. With a great dream rooted in humanity’s beauty and health, AmorePacific seeks to push the boundaries of traditional beauty with innovative solutions drawn from rich Asian heritage. AmorePacific oversees a wide umbrella of brands including Laneige, Sulwhasoo, Etude House and Innisfree. innisfree launched in India in October 2013 and has several successful stores and retails through Nykaa.com, Nykaa Luxe, Tata Cliq Mall, Tata Cliq Luxury, Maccaron, Myntra.com, Amazon.in, Foxy, Smytten, Boddess store & online and Purplle.com. Additionally, innisfree has also partnered with Lifestyle Stores in several cities.