Kriti Sanon’s HYPHEN – the first celebrity brand to go beyond skincare essentials launches – Concern-specific Anti-Acne products

A launch backed by consumer demand & top-notch R&D, Kriti Sanon & Team does it again!

Key Highlights:

HYPHEN – an innovative skincare brand that combines nature and science to create a power-packed solution for skin concerns, introduces a brand-new Ultimate Acne Care Range

The range includes Clarifying Acne Cleanser, Acne Defence Serum, and Acne Fix Spot Corrector which is expertly created to reduce & shrink acne, calm acne-prone skin, cleanse the skin, and protect it against acne-causing germs, leaving it clear, textured, smooth, and fragrance-free.

The brand hyphenates the best of nature & science with multiple ingredients like Salicylic Acid, Azelaic Acid, Niacinamide, Zinc PCA, and Witch Hazel which are strong actives for acne-prone skin.

The range is now available on HYPHEN’s official website and leading e-commerce platforms, including Nykaa, Amazon, and Flipkart.

7th May 2024: HYPHEN, a high-performance skincare brand, emerged from a dynamic partnership between industry leader PEP Technologies and Celebrity Entrepreneur Kriti Sanon, redefining skin care with its affordable product range. Going beyond skincare essentials, a celebrity brand launches its 1st Concern-specific range, the Ultimate Acne Care Range. This anti-acne range includes Clarifying Acne Cleanser, Acne Defence Serum, and Acne Fix Spot Corrector which works to fight all acne worries by hyphenating strong acne-fighting actives and natural ingredients.

Since the inception of HYPHEN, Kriti Sanon and the R&D team have observed a significant demand for an acne care range. Recognizing the prevalence of acne-prone skin among users, HYPHEN made the decision to address this specific segment, given its prominence as a major concern.

HYPHEN’s latest anti-acne range is introduced in a refreshing blue hue, symbolizing a sense of calm. This not only reflects the soothing properties of the products for acne-prone skin but also adds to their aesthetic appeal. By combining functionality with an elevated visual experience, the new range promises to enhance skincare routines. As a customer-first brand, the range has been carefully formulated and packed with natural and active ingredients that are highly effective for fighting acne like Salicylic acid, Azelaic Acid, Tea Tree Oil, and Niacinamide to fix acne spots, cleanse, and defend it from acne bacteria to keep skin clear, smooth, textured and fragrance-free. This range suitable for all skin types, includes:

HYPHEN Clarifying Acne Cleanser

Natural and active ingredients that are amazing for fighting acne

The foaming gel face cleanser fights acne by reducing bacteria and clearing pores. Packed with 2% Salicylic Acid, 10% Witch Hazel, Zinc PCA, and 1% Biosaccharides, it gently exfoliates without drying, regulating sebum and maintaining hydration.

HYPHEN Acne Defence Serum

Highly potent, with 16% acne-fighting ingredients while maintaining a lightweight texture

An anti-inflammatory formulation Infused with the potency of 2% Salicylic Acid and 10% Azelaic Acid, this face serum defends your skin from treating active acne to prevent future acne breakouts. Its unique tea-tree formulation with 4% Niacinamide is highly effective in treating acne

HYPHEN Acne Fix Spot Corrector

Active acne spot corrector formulated to shrink acne in just one use

This non-sticky anti-inflammatory and antimicrobial creamy gel Acne Fix Spot Corrector with Tea-tree oil has been crafted with 1% Salicylic Acid and 10% Azelaic Acid to improve the appearance of acne scars and reduce redness and inflammation associated with acne lesions allowing skin renewal.

Link to the Youtube video: https://www.youtube.com/shorts/FbgYfKiRWD0

Expressing her excitement about the new range, Kriti Sanon, Co-founder & Chief Customer Officer of HYPHEN, said, “For years, many have faced the ongoing battle of acne. Anti-acne products that don’t strip the skin of moisture or cause irritation are a universal need in the pursuit of clear, balanced skin. Interestingly, ever since we launched HYPHEN, we’ve received a lot of messages from our customers asking us to launch a line of products specifically for acne. A huge number of comments showed a strong demand for effective acne solutions. Using this feedback and detailed consumer research, we launched HYPHEN’s Anti-Acne range. Our team at HYPHEN has created a complete and holistic range that fights acne while keeping the skin balanced and healthy. I’m excited to share the new product line that has made a significant difference in my skincare routine with everyone!”

Speaking of the new anti-acne range, Vaishali Gupta, Co-founder and Chief Growth Officer of HYPHEN, mentioned, ”Our goal with this new anti-acne skincare range is clear — we want to empower both men and women in their fight against acne with high-quality, effective solutions. We have created products with innovative formulas to not only address current breakouts but also prevent future ones to help our consumers retain confidence in their skin!”

As a gender-neutral brand dedicated to crafting skincare solutions for everyone, HYPHEN champions inclusivity in skincare. Understanding the unique challenges men face, HYPHEN launched the #MenNeedSkinCare awareness campaign to educate and engage men on the importance of skincare. As a brand, its commitment extends to meticulously considering men’s as well as women’s skin types in product development, ensuring that its Anti-Acne range is inclusive and effective for all.

HYPHEN continues to revolutionize skincare with accessible solutions that truly deliver results. Their recent additions, including the Retinal Reset Serum, Cleanser range, and Resurfacing Exfoliator with 10% AHA + BHA + PHA & 20% pineapple extract, have garnered praise for meeting diverse needs. This reaffirms HYPHEN’s dedication to innovative, effective, and affordable skincare, exemplified by their new Anti-Acne range. Available for purchase on their website and major e-commerce platforms like Nykaa, Amazon, and Flipkart.

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