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Mumbai, January 8, 2025: Pepperfry, India’s leading furniture and home décor marketplace, is celebrating its 13th anniversary. Since its inception in 2012, the company has grown from a visionary idea to a trusted name, delivering home solutions and exceptional customer experiences.
Timing with anniversary milestone, Pepperfry has announced the launch of its Cash on Delivery (COD) payment option to make online home shopping even more convenient and accessible. This new offering reflects company’s commitment to catering to diverse customer preferences and ensuring a seamless shopping experience.
Speaking about it, Ashish Shah, Co-founder & CEO of Pepperfry, said, “With Pepperfry completing 13 remarkable years, we are proud to celebrate our journey as India’s one-stop Home destination for all things home. Over 65% of our transactions are driven by the home category, reflecting the trust our customers place in us. This year, with our 13th anniversary, We aim to further establish Pepperfry as India’s No. 1 destination for home and furniture. As a part of our ongoing commitment to enhancing customer convenience, we have also introduced COD (Cash on Delivery) for home décor products, ensuring seamless access to high-quality, stylish offerings. Our focus has always been on enabling customers to create homes that are an extension of their dreams.”
Pepperfry boasts an impressive catalogue of 80,000+ SKUs across categories like Beds, Sofas, Dining, Lamps and Lighting, Kitchen and Dining, Home Décor, and Furnishings, with over 1,000 brands onboard. Its offerings include a trendy and aesthetic mix of products, such as marble-painted lamps, smart lights, blue pottery, and eco-friendly sustainable materials like bamboo and banana fiber. Unique collections like cane, wicker, and macramé further reinforce Pepperfry’s position as a leader in home innovation
Pepperfry has unveiled a giveaway campaign titled “Birthday Return Gifts” to commemorate its 13th anniversary. Running until January 20th, 2025, this thoughtfully curated initiative reflects company’s deep gratitude towards its customers who have been an integral part to its success over the years. Customers stand a chance to win a range of exciting prizes, from stylish home décor items to premium furniture and even complete room makeovers, making the campaign an extraordinary and memorable celebration.
As part of its 13th-anniversary celebrations, Pepperfry has also introduced an exciting campaign Superr 13’ rewarding 13 lucky customers every hour. Running until January 20th, the promotion gives shoppers the chance to win exclusive, unconditional coupons during sale hours, adding even more value to their shopping experience. This initiative underscores Pepperfry’s commitment to celebrating with its customers and making every purchase memorable.
Speaking about the campaign, Mahip Dwivedi, VP & Head of Marketing of Pepperfry said, “Turning 13 is a special milestone for us at Pepperfry. The ‘Birthday Return Gifts’ and ‘Lucky 13 Winners every hour’ both campaigns are at the heart of this milestone. Running until the 20th January, both these campaigns are our way of spreading joy and showing gratitude to the community that has made us India’s go-to destination for All things home. This anniversary isn’t just about looking back; it’s about reinforcing Pepperfry as India’s favourite décor destination for home and living, and celebrating the joy of creating homes together.”
This anniversary campaign not only celebrates Pepperfry’s remarkable journey but also reinforces its identity as a brand that deeply values its customers by enabling offerings is. By encouraging participation through fun and creative contests, both online and in stores, Pepperfry is ensuring that every customer feels like a part of this milestone celebration. The campaign is a reflection of the brand’s belief in fostering connections and creating memorable experiences for its customers while solidifying its position as India’s leading furniture and home décor marketplace.
