Matrimony.com launches MeraLuv, an exclusive dating app for Indian-Americans

~ Specially designed app aims to promote meaningful relationships ~

Hyderabad/Chennai, February 21st, 2024: Matrimony.com, pioneers in online matchmaking and India’s most trusted and largest matchmaking service provider has expanded its offerings with the launch of MeraLuv – an exclusive dating app for Indo-Americans.

Sharing details about the venture, Mr Murugavel Janakiraman, Founder and CEO – Matrimony.com said, “As the population of Indians in the US continues to rise, we discovered that there is a need for them to connect with individuals who resonate with their values, lifestyle and aspirations. ‘MeraLuv’ is poised to help them find a match within the diaspora. Many individuals we spoke to are apprehensive about subscribing to matrimonial platforms due to the perceived pressure to marry hastily. This app addresses this concern by enabling the users with the opportunity to cultivate a better understanding of their potential partners before taking the relation forward.”

Developed after extensive research and consultation with members of the community, MeraLuv addresses a significant gap in the market for individuals seeking a deeper relationship in their romantic pursuits: a longing for a connection that echoes with their cultural background while embracing their modern American identity. With Valentine’s Day serving as the perfect backdrop for its launch in the USA, MeraLuv aims to facilitate genuine connections for those seeking to cultivate relationships before marriage. “MeraLuv emerges as the ideal solution for individuals seeking meaningful relationships. Our platform effectively caters to the burgeoning demand for serious connections within this growing demographic,” added Mr. Murugavel.

MeraLuv app has robust safety measures and prioritizes user privacy with its advanced features. Each profile undergoes rigorous verification, ensuring a secure environment for all users. The app offers convenient voice note and chat functionalities, enabling seamless communication. While the audio prompts can show a fun side of individuals’ personality, text prompts help to bring out the cultural aspects of their personality letting the algorithm match similarities and suggest options to choose from. Additionally, users can create their own bios thereby making it unique.

Indian Americans can register now and enjoy 3 months of subscription free. The complete functionality of the app will be available from 7th March 2024 onwards.

About Matrimony.com limited

Matrimony.com is India’s leading consumer Internet Company. It is a signature consumer internet conglomerate, managing marquee brands such as BharatMatrimony, CommunityMatrimony and EliteMatrimony. BharatMatrimony is considered the largest and most trusted matrimony brand which has also established a considerable retail presence with over 120 self-owned retail outlets across India. The Company delivers matchmaking and marriage related services to users in India and the Indian diaspora. The Company has pioneered several new business models such as WeddingBazaar.com, Mandap.com and CommunityMatrimony.com, a consortium of over 300 community matrimony websites.

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