Morpheus Brandy (Morpheus Dare to Dream) has partnered with India’s biggest participative sporting event and first-ever obstacle running series- Devils Circuit 2022-2023, for their 10th season in 8 cities. After the first race in Chennai on November 20th and the second race in Bengaluru on December 4th, the event will take place in Hyderabad on December 18th. The event will further travel to Pune on January 15th, Mumbai on January 29th, Jaipur on February 19th, and Mohali on March 5th. This 4-month long season will culminate in Delhi/NCR on March 19th, 2023.
Morpheus Brandy extended its support as an associate partner in organizing the 5-km muddy obstacle race with 15 military-style curated obstacles. The brand is hosting a slew of activities and will focus on the visibility drive at the event.
Talking about the brand’s participation in the event, Mr Amar Sinha, Chief Operating Officer of Radico Khaitan Limited, shares, “We are very happy to see the overwhelming response in the first two events of this season with a footfall of around 3000 people. We hope for such a response in the upcoming event in Hyderabad and other races that will take place across the country for over 4 months.”
Not only this, Mr Sinha further adds that this is an apt opportunity for Morpheus Brandy- which states Dare to Dream in its ethos and ideology prominently and offers a blend of courage and passion. Therefore, partnering with Maruti Suzuki Devils Circuit comes as a quintessential opportunity to enhance brand awareness and visibility among its right target group.
With a footprint of over 14 cities, Maruti Suzuki Devils Circuit is India’s biggest running community with a diverse participation spanning elite athletes, Indian Armed Forces, gym-goers, on the one hand, college students, homemakers, corporate professionals, and retired senior citizens on the other.