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Mumbai, June 16, 2026: Premium Japanese lingerie brand Wacoal has opened its new flagship store on Linking Road, Khar West, marking a significant milestone in the brand’s retail expansion journey in India. Strategically located in the heart of Mumbai’s fashion and lifestyle hub, the new store is designed to offer Wacoal’s most comprehensive brand experience in the country, bringing together an extensive product portfolio, expert fit guidance, and a premium shopping environment under one roof.
More than just a retail outlet, the Khar flagship represents Wacoal’s vision for the future of intimate wear retail in India. While the store spans 450 sq. ft. The store has been thoughtfully designed to serve as a benchmark for Wacoal’s retail experience in India, reflecting the brand’s commitment to superior fit, comfort, innovation, and personalized service.
Located on one of India’s most iconic fashion high streets, the flagship offers customers access to Wacoal’s extensive range of lingerie, shapewear, sleepwear, and loungewear collections. The store also features private fitting rooms and one-on-one fit consultations by Wacoal’s trained experts, helping women discover products best suited to their body type and lifestyle. Backed by over 75 years of Japanese craftsmanship and body-measurement research, Wacoal continues to place fit and comfort at the heart of every customer interaction.
The choice of Linking Road was deliberate. As one of Mumbai’s most vibrant fashion and lifestyle destinations, it places Wacoal at the centre of the customer’s shopping journey and strengthens the brand’s connection with one of its most important consumer markets.
“Mumbai is the heart of our India business, and Linking Road is at the heart of how Mumbai shops. Choosing this location for our flagship store was a strategic decision, allowing us to bring our most complete brand experience closer to customers. This store reflects everything Wacoal stands for—expert fit solutions, premium quality, innovation, and personalized service. We are excited to further strengthen our presence in a city that continues to play a key role in our growth story,” said Ms. Pooja Merani, COO, Wacoal India.
The launch further strengthens Wacoal India’s growing retail footprint. The brand currently operates 18 Exclusive Brand Outlets (EBOs) across the country, alongside a strong presence in Large Format Stores, Multi-Brand Outlets, and leading e-commerce platforms. Mumbai remains one of Wacoal’s most significant markets in India, and the Khar flagship is expected to play a pivotal role in driving brand visibility and customer engagement in the region.
Store Details
Wacoal Flagship Store
Shop No. 1/2, 324, Sai Dwarka Building,
Linking Road, Khar West,
Mumbai, Maharashtra – 400052
About Wacoal India:
Wacoal was founded in 1946 in Japan. Embracing its philosophy to help women throughout the world to express their beauty, Wacoal began to launch its brand in Asian countries in the 1970s, in America in 1985, in Europe in 1990 and eventually opened doors of its first store in India in December 2015. The brand focuses on delivering beautiful, high-quality lingerie that fits just right, with an extensive product range, including bras, panties, shapewear, and sleepwear, designed for superior comfort, support, and style.
They believe strongly in the importance of a good fit and have an in-house trained group of consultants to take accurate measurements and assist customers in choosing the style that will work best for their body types and lifestyles.
Wacoal has built a strong retail presence in India with 18 Exclusive Brand Outlets, over 40 Large Format Stores, and 80+ Multi-Brand Outlets across 20 cities, complemented by a robust presence on its website and leading e-commerce platforms. The brand continues to expand its footprint, making premium lingerie more accessible to women across the country.
