NEW PLAYBOY CLUB ARRIVES IN INDIA

Highly Anticipated Playboy Club to Open in the Heart of Delhi’s Major Business, Shopping and Entertainment Hub

Nestled Inside the Luxurious The Grand New Delhi

· In collaboration with PLBY Group, Inc., a leading pleasure and lifestyle company,

India-Based Jay Jay and Kwality Restaurants plans to expand Playboy-branded

venues throughout India’s Metropolitan Cities & select Tier 2 markets

· The Playboy branded venues will operate across 3 distinct formats: Playboy Beer Gardens, Playboy Clubs & Playboy Cafes

· Upcoming venue locations: Gurgaon, Guwahati, Kolkata, and Bangalore

NEW DELHI, 2023: Jay Jay and Kwality Restaurants, in collaboration with PLBY Group, Inc. (Nasdaq: PLBY), a leading pleasure and leisure lifestyle company and owner of Playboy, one of the most recognizable and iconic brands in the world, today launched Playboy Club in India’s capital city of New Delhi, the government seat and home of the most important business, entertainment & lifestyle destinations in the country.

The Playboy Club is in the luxurious The Grand Hotel, one of the most legendary addresses and in close proximity to the airport. The venue celebrates all things playful and sophisticated – a true embodiment of the iconic Playboy brand. The Playboy Club’s bustling location offers business and leisure guests access to nearby premium shopping malls and is destined to become an after-work cocktail and culinary destination. The venue will cater to a new generation of guests who appreciate highly curated experiences, refined dining, and dynamic nightlife.

Guests will arrive in style through an elaborate “Golden Key” entrance harkening back to the world-renowned clubs of yesteryear, followed by a “lobby of illusion” and into to the main areas where guests will experience an unprecedented level of design, service, and entertainment across three levels of seating including a VIP mezzanine level, a quintessential center dancefloor focused on an elaborate high voltage DJ booth, as well as an opulent floor-to-ceiling backlit alabaster bar bejeweled with state-of-the-art lighting and proudly projecting the iconic Playboy Rabbit Head logo. Playboy’s visual brand identity is brought to life amidst archive-inspired artwork and other quintessential design and décor elements.

Jay Jay and Kwality Restaurants partnered with Night Beats Hospitality Pvt Ltd to usher in the new era of Playboy-branded Clubs. With an eye towards creating the next level of curated experiences, Night Beats Founders & Directors Vikas Chauhan & Rajesh Bhati bring their impressive careers and extraordinary eye for details and programming to create curated customer-focused services and memorable experiences within the new venue. Operating two of Delhi’s most coveted night-clubs, they are excited to contribute something unmatched to the mystique and allure of Delhi’s rich nightlife through regionally-inspired and eclectic cocktails, delectable menu delights, and new-age music and DJs—all set within a luxurious interior.

Dr. Rohit Malhotra, CEO of Jay Jay and Kwality Restaurants said, “We are delighted about the launch of the Playboy Club Delhi. It sets a new benchmark of innovative concepts for 21st Century Indian tastemakers and professionals. From the moment our astute guests arrive at the Playboy Club, with its bespoke interior, epicurean food and beverage offering, as well as the latest in dance, music & entertainment, everyone will be able to bask in a sophisticated and playful atmosphere with unmatched levels of services and exclusive experiences that only the iconic Playboy brand can deliver.”

The Playboy Club is located at: The Grand Hotel Nelson Mandel Marg, Vasant Kunj, New Delhi, India, 110070.