NIQ-GfK partners with Global Business Summit 2024, leading dialogues on Business Resilience in the Customer-Centric Era

Hyderabad/New Delhi, 5th Feb 2024 — NIQ-GfK, recognized as the world’s leading consumer intelligence company, proudly announces its partnership as the “Intelligence Partner” at The Group Global Business Summit 2024. In 2023, NIQ combined with GfK, bringing together the two industry leaders with truly global reach and operations in 100+ markets, covering more than 90% of the world’s population.

NIQ-GfK will host an exclusive panel discussion on “Business Resilience in the Customer-Centric Era” at The Global Business Summit 2024 on Feb 10th featuring key industry leaders including – S Sunil Kumar (President – India, Henkel), Preeti Bajaj (CEO & MD – India, Luminous Power Technologies), S N Satish (CEO – India, Haier), Anurita Chopra (CMO – India SubContinent, Haleon), Manish Anandani (MD – South Asia, Philippines, Kenvue) and Nikhil Mathur (MD – India, GfK – An NIQ Company).

This session aims to explore key themes shaping our present and future, focusing on three pillars: Tech Disruption, Data Culture, and Business Resilience in 2024 and beyond. The session will be attended by senior delegates from various industries.

Tech Disruption: Leading the Way in Innovation

In the global marketplace, technology disruption acts as a catalyst for innovation. Recent studies show a surge in technology adoption in India, with Generative AI poised to contribute $1.2-1.5 trillion to India’s GDP by 2029-30.1 NIQ-GfK emphasizes the importance of leading the way, not just keeping pace. Innovation is not only for premium positioning; it’s about pursuing ‘value-driven’ strategies for breakthroughs.

Nikhil Mathur, Managing Director – India, GfK – An NIQ Company said, “It’s about leading the way. Companies that continuously innovate benefit the most during market slowdowns. According to NIQ Consumer Outlook, FMCG manufacturers who innovate are 1.8 times more likely to grow overall sales, and those who innovate during crises outperform those who do not. Notably, 63 percent of global consumers say they would purchase a product that has been innovated to be as affordable as possible.”

Data Culture Development: Navigating Challenges for Success

In an era where information is power, building a robust data-centric culture is non-negotiable. The GfK CMO Outlook Report reveals global challenges, with 33% of senior marketers struggling to connect data from diverse sources and 29% encountering resistance to changing approaches within their organizations. NIQ-GfK emphasizes overcoming these challenges by putting data front and center in organizations.

Nikhil Mathur further added, “As we anticipate disruption through predictive analytics, brands can harness the power of data-driven insights to exceed customer expectations. The greatest barrier to data success today is business culture, not lagging technology.”

Embrace Trends and Technologies for 2024 and Beyond

NIQ-GfK calls on industry leaders to embrace trends and technologies for 2024 and beyond, seizing every opportunity for growth and innovation. In summary, embracing change means reimagining and rebuilding for future generations. Elevating brand relevance in this data-driven, customer-centric era is an opportunity to showcase a commitment to excellence.

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