Tecsox Appoints Ritesh Baheti as Vice President to Strengthen Innovation and Product Strategy

India 30th April 2026 — Tecsox, a fast-growing name in consumer audio and lifestyle technology, has announced the appointment of Ritesh Baheti as its new Vice President. This strategic move marks a defining chapter in the company’s journey to accelerate innovation, strengthen product development, and deepen its connection with the modern Indian consumer.

Ritesh is no stranger to building category-defining products. Over the years, he has been instrumental in launching a diverse portfolio of consumer audio solutions from single-driver Bluetooth Open-Wear speakers (OWS) that pioneered a new listening format, to premium and affordable speaker lines and earbuds that brought high-performance audio within reach of everyday consumers. His hands-on involvement in product conception, design alignment, and go-to-market execution reflects a rare blend of technical understanding and market instinct.

Beyond product, Ritesh has demonstrated an equally strong command of building the business infrastructure that scales brands. He has architected and deployed end-to-end D2C sales ecosystems, integrated CRM platforms for customer lifecycle management, and built robust Order Management Systems (OMS) that streamlined operations at scale. These efforts have directly contributed to scaling brand order volumes to over 1 million orders annually, a milestone that underscores both his operational depth and his ability to translate vision into measurable growth.

In his new role as Vice President at Tecsox, Ritesh will lead product innovation, enhance user experience across the portfolio, and drive the company’s expansion in India’s fiercely competitive consumer electronics market.

Commenting on the appointment, Puneet Gulati, Founder & Promoter of Tecsox, said, “At Tecsox, we believe the future of consumer technology lies in understanding the mindset of the new generation. Bringing in young leadership like Ritesh will help us revolutionize our product approach, making it more aligned with the expectations of today’s users. His perspective and energy will play a crucial role in shaping products that are not only innovative but also deeply relevant to everyday lifestyles.”

Expressing his enthusiasm, Ritesh Baheti, Vice President of Tecsox, said, “I’m excited to step into this role at a time when Tecsox is rapidly evolving and expanding its footprint. The opportunity to build products that combine performance, design, and accessibility is incredibly inspiring. I look forward to contributing to the company’s vision of democratizing technology and creating solutions that truly resonate with the next generation of consumers.”

The appointment comes as Tecsox doubles down on product portfolio expansion and market penetration, with a sharp focus on innovation, affordability, and user-centric design building audio solutions that seamlessly integrate into everyday life.