The Internet Protocol television (IPTV) market has grown significantly in the past decade, with many new products and services being developed in recent years. However, this may seem like an intimidating niche to break into for some business owners, especially if you’re not tech-savvy.
This article will cover some of IPTV basics, including what it is, how it differs from traditional cable and satellite television providers, and how business owners can take advantage of this technology in their ventures.
What is Internet Protocol Television (IPTV?)
IPTV is a form of high-definition television delivered by streaming media over an internet connection. It was first introduced in 2003 and has been around for several years now.
IPTV services are similar to traditional cable or satellite television but have key differences. For example, traditional TV uses cables to deliver content from point A to point B, while IPTV relies on an internet connection. Another difference between these two types of services is handling channels and program information.
It is simply an evolution in home entertainment delivery. It’s an option for delivering programming that includes premium content such as movies or sports via your internet connection rather than traditional cable or satellite television service.
With IPTV, you have access to live TV channels and on-demand programming just like traditional pay-TV services—but instead of being delivered through coaxial cables, these channels are delivered through your high-speed internet connection.
What IPTV means for TV advertisers and businesses
As internet protocol television gains popularity in households, advertisers must learn to take advantage of a new platform. Now is not too early to think about how your company can connect with IPTV users. Here are some tips for businesses looking to connect with customers on connected TV.
● It’s a Huge Opportunity
According to Hollywood Reporter, connected TV will surpass 2 billion viewers in 2022. This means that connected TV users will account for almost half of all digital media viewers. So it’s worth exploring what connected TV means for advertising and marketing strategies.
● It’s More Economical
It’s also cheaper to advertise on connected TV than on traditional platforms. In addition, because connected TV ads can be targeted based on user demographics and interests, they are much more likely to be seen by interested viewers.
● Helps in Delivering Effective Content
Besides being a new platform for advertising, internet protocol television is also a new way to deliver video content. It’s more interactive than traditional TV and allows viewers to control what they watch. As a result, marketers can deliver more targeted and personalized messages through connected TV ads.
● Compatible with All Devices
Since connected TV ads are delivered over an internet connection, they can be viewed on any internet device or OTT platform.
Streaming TV Advertising vs. Cable Advertising
When starting a new business, you may want to keep your expenses down. One way to do that is by using streaming TV advertising rather than cable TV. Below we compare and consider when deciding which option is best for your business.
● Stream TV Advertising
Streaming services like Roku and Hulu offer in-stream video ads as an alternative to traditional television commercials. In addition to paying for impressions, companies can also buy sponsorships or product placements within shows if they choose to do so.
With streaming TV advertising, you can target your audience based on demographics and interests; there are no restrictions regarding where your ads appear. You may not have access to live sports events or other popular shows, but you can still reach viewers who don’t watch cable with streaming TV advertising.
● Cable Advertising
Cable networks typically air advertisements during breaks between programming, often referred to as spot cable advertising. Depending on how many people watch a particular show, these spots may run several times throughout each episode.
Advertisers can target their ads based on demographics and psychographics; they also have access to live sports events and popular shows.
In addition, companies can buy sponsorships or product placements within programs if they choose to do so. The main downside of cable TV advertising is that it’s more expensive than streaming TV ads.
Considering Switching to IPTV? You Won’t Be Disappointed!
Internet protocol television (IPTV) delivers digital media and television over internet protocol instead of cable or satellite signals. This means you can stream live TV from anywhere in your home using a laptop, computer, or other compatible device connected to your network.
The main differences between IPTV and traditional cable TV are that IPTV is available for a lower cost, offers more features, and doesn’t require you to have an external satellite dish on your roof. And for businesses, this means an incredible new opportunity to reach your target audience.