After a whopping success of its premier edition, the campaign is back with a bang to empower emerging India’s youngsters to become leading influencers/ Content Creators of Tomorrow!
July 15th, 2022, Mumbai: NIVEA India, India’s #1 Trusted skincare brand* is back with the second edition of its most awaited NIVEA Soft Fresh Batch after a colossal success of its premier edition last year. Elevating the influencer game one trend at a time, the Gen-Zs of today are looking at transitioning from being traditional content consumers to new-age creators. In the ever-changing multiverse of filters, challenges, and hashtags, NIVEA India aims at becoming the first-choice of every Gen-Z girl by helping kick-start her influencer journey in this one-of-a-kind digital hunt – #NiveaFreshBatchHunt! Promising all things bigger and better, with more colleges, mentors, influencers, challenges, and rewards, this second edition is all set to uplift the life of every budding Gen-Z creator in the country.
After a whopping success of their debut edition, NIVEA India has announced the second edition of NIVEA Soft Fresh Batch exclusively in partnership with Moj, India’s number one short video app with 160 MAUs, that will help further ramp up the campaign in reaching Gen-Z creators and influencers across all the regions of India.
With an aim to make this season even bigger than the premier edition, NIVEA India is all set to bring back NIVEA Soft Fresh Batch in all things grand!
#NIVEAFreshBatchHunton Moj – The campaign, will be hosted on Moj that will help tap into a wider Indian influencer network with a huge audience base that takes on trends and challenges. The campaign will be rolled out in 7 different languages on Moj – English, Hindi, Bengali, Tamil, Telugu, Kannada & Malayalam, reaching diverse Indian users. For the campaign, a customized 2D Interactive lens or filter will be created that will enable a participant to choose their personality and submit their entry using #NiveaFreshBatchHunt.
Wider College Ambassador Program – With the hunt getting bigger, the brand is keen on curating a wider ambassador program with 1000+ colleges across various regions in India
Collaborate with #NSFBSquad – NIVEA India will curate a wider influencer network with 10 high-reach influencers in each persona’s squad including remarkable regional influencers to ensure deeper penetration across the country with 40 #NSFBSquad members
Exciting Rewards and Opportunities – This edition promises bigger rewards. Winners will get a year-long contract with the brand to kick start their influencer journey along with a chance to feature in NIVEA’s Ad along with a photo shoot by a celebrity photographer, smartphone, workshops, and a content creation kit!
Announced by celebrity and brand face Taapsee Pannu, the aspiring creators will be guided and mentored by 40 of the most loved, popular, and well-established influencers in their fields with 10 of them leading each category of persona. College girls from across the country need to choose their persona and showcase their talent on MOJ to win some of the most exciting prizes. Up to 100 winners will be chosen for the grand celebration of the NIVEA Soft Fresh Batch of 2022.