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New Delhi, 15 April 2026: Marking the auspicious occasion of Akshaya Tritiya, MMTC-PAMP, India’s only London Bullion Market Association (LBMA) accredited Good Delivery gold and silver refiner, has announced the launch of its ‘Shubh Aarambh’ 24K 5g gold coin.
For many, the auspicious occasion of Akshaya Tritiya is deeply rooted in India’s cultural ethos and holds great significance to start something new in their life, be it personal or a new venture. The ‘Shubh Aarambh’ coin has been thoughtfully designed to commemorate this sentiment, marking the start of meaningful journeys, investments, and milestones.
Crafted in 24K, 999.9+ purity gold, the coin reflects MMTC-PAMP’s commitment to delivering the highest standards of purity, precision, and trust. The design brings together two powerful symbols of prosperity and growth. On one side, the sacred Kalash adorned with the Swastik signifies abundance, positivity, well-being and good fortune. On the reverse, a sack overflowing with gold coins represents the fulfilment of aspirations, wealth that grows, security that strengthens, and prosperity that endures.
Speaking on the launch, Mr Samit Guha, Managing Director & CEO, MMTC-PAMP said, “Akshaya Tritiya has always been a significant occasion for purchasing gold, symbolizing a prosperous beginning. With ‘Shubh Aarambh’ coin, we have created a product that goes beyond a physical asset, embodying intent, belief, and the promise of growth. At MMTC-PAMP, we continue to offer designs that are both culturally relevant and aligned with evolving investment sensibilities.”
This ‘Shubh Aarambh’ coin is suitable as both gifting and investment purpose, reflecting the broader consumer trend of choosing 24K minted products at 999.9+ purity for their intrinsic value, positive weight tolerance and long-term wealth preservation benefits. The launch highlights MMTC-PAMP’s focus on positioning gold as both a reliable investment and a thoughtful modern gift, offering consumers a blend of emotional significance and enduring value.
With this product launch, MMTC-PAMP continues to innovate in the premium gold segment, offering products that combine craftsmanship and relevance for today’s evolving gifting needs. The minted product is refined and manufactured to global quality standards and is backed by MMTC-PAMP’s assurance as an LBMA Good Delivery Refiner, reinforcing purity and trust for consumers.
Crafted from 999.9+ purest gold, this 5g ‘Shubh Aarambh’ coin represents MMTC-PAMP’s commitment to excellence and authenticity. Every product created by MMTC-PAMP undergoes a rigorous purification process to ensure 999.9+ metal purity. To guarantee authenticity, each MMTC-PAMP product carries a unique identification number and is packaged in an Assayer-certified minted card. Additionally, every silver product purchased from MMTC-PAMP offers positive weight tolerance, ensuring each coin weighs more than the listed weight and delivers maximum value to customers.
