Founded in 2015, The Burger Club has the fastest rollouts in the industry. After a momentous expansion in Amritsar, the company is targeting to ramp up operations in the following cities – Amritsar, Jalandhar, Chandigarh, Hyderabad, Lucknow and more. Furthermore they aim to reach the 80+ mark by setting up new outlets across India by next year. The Burger Club has recently announced that the company is planning to complete 500 stores by 2023, and 20,000 stores in the next 10 years. The number looks huge at first glance but we dived in further to understand the planning behind this target. Incorporating the inputs of Sapna Saini, the head of marketing at The Burger Club to our key questions –
What is The Burger Club’s current reach?
Currently running 30+ outlets in Delhi NCR, The Burger Club is on an aggressive expansion plan and plans to complete 500 stores by 2023. Furthermore, in the next 10 years, we have set a target to have 20,000+ outlets. Apart from Delhi NCR, we are rapidly expanding in the North India region, mainly Punjab. Additionally, new outlets will soon be opened in Lucknow, Kanpur and Hyderabad.
How does The Burger Club plan to fulfill such a humongous expansion figure?
Covid-19 has changed the dynamics of the food business completely. The smaller format outlets make more sense in terms of ROI and profitability in the new situation. Stemming from the same thought, the company has decided to roll out a compact store format of the brand in a few months time.
The idea is to have a model in place whereby there can be six to seven compact stores of 12×12 square-feet around one large format restaurant. The business at these stores can be takeaways and delivery.
Please share some details on the international expansion
Founded in 2015, The Burger Club has the fastest rollouts in the industry. After a momentous expansion in Amritsar, the company is targeting to ramp up operations in the following cities – Amritsar, Jalandhar, Chandigarh, Hyderabad, Lucknow and more. Furthermore they aim to reach the 80+ mark by setting up new outlets across India by next year.
Thereafter, the company aims to open up stores in Canada and the middle-east countries. Burger club embarked on its journey with the purpose to make the desired target audience aware about big, juicy New Zealand-style burgers, and put together an experience of handmade patties, freshly made buns and in-house sauces and now wants to do the same for international customer base.
Throw some light on the price range and menu options at The Burger Club
The price range of its burgers starts at as low as Rs. 49 and has a wide variety of burgers, beverages, side dishes, and desserts to choose from. Looking at the supreme taste that too at such affordable pricing, its no surprise that The Burger Club is a cult favourite for the burger buffs. The Club Café menu of The Burger Club is again a steal deal for people coming over in groups and it offers a delectable range of salads, coffee, cookies and small bites. Great taste at pocket-friendly prices.
What makes The Burger Club stand out from others?
The USPs of The Burger Club is that it strictly prohibits the use of harmful substances, such as, MSG, preservatives and food colour. These substances have become a staple in every fast food chain, including the leading national and international chains but since the beginning The Burger Club has taken a strong stand against the use of these.
It has taken a lot of hard work and persistence for our brand to be where it is today. We have made relentless efforts in serving nothing but the best and unique burgers, be it our fresh handmade patties, freshly homegrown veggies or our no-MSG policy. We do not use any chemicals, preservatives, or artificial flavours. The idea is to deliver high-quality, juicy burgers which don’t compromise on taste and develop customer loyalty.