~ The global higher EdTech company currently operates with 6 OECs across the two regions where the counselling sessions grew by 400% in the last one year ~
India, February 20th, 2023: upGrad, also known as Asia’s largest higher EdTech Company is set to launch 8 new Offline Experience Centres (OEC) in Andhra Pradesh and Telangana to accelerate its regional penetration in FY24. With 6 existing touchpoints already, upGrad has recorded a 400% increase in counselling sessions during previous January to this year.
“We understand that learning preferences across metros and non-metros, especially tier 3 or beyond are non-identical. Hence, we constantly upgrade our outreach techniques to ensure we scale our reach and that every person we connect with is aware of our product to be able to make an informed learning choice. AP & Telangana remain the two most important business-ready regions for us and hence, it is even more critical for us to track the constantly evolving learning patterns and develop market-ready products for higher growth,” said Jeetender Singh, Head of Offline Sales – India, at upGrad.
Commenting on the business, Mayank Kumar, Co-founder & MD, upGrad said, “While the internet has made inroads to most locations today, it still does limit the genuinity of the information shared. Therefore, with these zero-cost counselling sessions, we want to empower India’s youth and every household with easily available information while accelerating trust for a positive output. We are confident that with new Centres coming up in AP/Telangana in FY24, we will not just record higher business milestones, but shall also introduce wider employment opportunities across the two key states.”
With 35+ PAN India Centres operating, the brand has the most centres in West India followed by South India and an international presence in Nepal. These Centres have dedicated and skilled counsellors/coaches to guide visitors, potential learners and their families through the market trends, explain to them how upskilling could add another layer of expertise, and also address certain other academic and non-academic queries. Moreover, owing to the rapid growth momentum, upGrad had also expanded its office presence across AP & Telangana during FY23, thereby taking the total team strength to 300+ in just two regions.