New Delhi, 06 December 2021: We Founder Circle, an early stage start-up investor, focussed on founder backing, founder has invested in content community platform Commaful.
The USA based start-up is a part of the new wave of creator economy and content creation + consumption platforms in the same space as Episodes, Wattpad, and Substack. The undisclosed seed round witnessed participation from NK Securities and esteemed angel investors including Hitesh Dhawan (Founder – Neuronimbus), Gaurav Juneja (CEO- Ruchi Twisters) and Siddharth Shah (Managing Director – Rajesh Motors).
Commaful is founded by Sydney Liu and Ryan Choi. The two met at the University of Southern California – since then, Liu took a leave of absence and Choi turned down a PhD program offer to pursue Commaful. By creating a new storytelling format for people to tell engaging and interactive stories, the start-up expanded the $30B book publishing market, $136B film industry, and growing $10B creator economy.
“Community Building has been a key driver for any industry business growth. Considering how digitisation has taken place in the last decade, content has played a vital role. Building a community in content with innovation will give more avenues to the people to share stories to inspire the community. We can unlock the Stan Lee’s, JK Rowling’s, Dr. Seuss’s of this generation and allow them to build their audience via such platforms. Being a community first approach investment platform, We Founder Circle is glad to be supporting the start-up and can see its growth trajectory already.” said Neeraj Tyagi, Co-Founder & CEO, We Founder Circle.
On the Fund Raise Sydney Liu, Co-Founder, Commaful, affirmed “Storytelling is a deeply human experience as old as humankind. Commaful today already has a global audience and we’ve been amazed by the incredible stories that have been shared by Indian creators. We are excited to bring on value-add investors from around the world to help support our mission.”
Bhawna Bhatnaga, Co-Founder of We Founder Circle who comes from global tech and content start-up like ByteDance, said “Global platforms like Commaful have great potential as it aggregates content of every format and hence have great appeal for young creative audience. Moving forward We Founder Circle is committed to invest in content focused start-ups.
Start-up plans at utilising the funds to build, maintain and scale the technology infrastructure that creates better experience for the community. The start-up will also focus on activities related to scaling operations, building the brand and creating a community with creative campaigns.