Vedanta Sesa Goa’s #IronLadiesIndia’24 campaign to inspire forward momentum for equity & inclusivity

New Delhi, 14th February’24: Vedanta Sesa Goa reaffirmed its commitment to fostering women achievers and honouring their exceptional contributions to society by launching an inspiring campaign titled #IronLadiesIndia’24. In line with the company’s unwavering dedication to women’s empowerment, this campaign aims to pay tribute to the ‘Iron Will’ of women within the organization & beyond.

Building upon the success of the previous Fulcrum Awards winning #IronLadiesindia campaign, the #IronLadiesIndia24 campaign was unveiled on ‘International Day of Women & Girls in Science’ and will conclude on ‘International Women’s Day’ in March. This initiative seeks to spotlight the monumental impact of women’s contribution in various spheres of life and who have become an inspiration for others by pushing the envelope further, thereby instilling confidence in women everywhere.

Spanning across all Sesa Goa locations in India & overseas, the #IronLadiesIndia’24 campaign will feature a series of digital and on-ground initiatives celebrating women’s unparalleled strength, courage, and achievements. These initiatives include the felicitation of women achievers within the organization and the broader community. Furthermore, to encourage women to take up leadership roles, an introductory #WomenInTheBoardRoom initiative will also be rolled out through a robust screening process at every respective unit in addition to many other activities across the company and communities, aimed at saluting the ‘Iron Will’ of women & celebrating their outstanding achievements.

Expressing his sentiments on the occasion, Navin Jaju, CEO, Sesa Goa stated “At Vedanta Sesa Goa, our dedication to nurturing an environment, conducive to the growth and success of women runs deep. With the launch of our #IronLadiesIndia’24 campaign, we proudly honour the indomitable ‘Iron Will’ of women, both within our organization and beyond. Through a myriad of ongoing initiatives that are exclusively designed for women that have served as a source of livelihood for women & have enhanced literacy levels amongst them, Vedanta Sesa Goa has time & again upheld its commitment towards being the wind beneath their wings.”

Through remarkable initiatives exclusively designed for women such as launch of Project ‘Jivika’ involving establishment of tailoring centres for women, aiding women-run Self-Help Groups to earn their livelihoods, launch of ITI Computer courses to foster digital literacy amongst women, various sports initiatives such as the establishment of the Girls Football Centre in Bicholim & Amona, Vedanta Women’s League, Sesa Football Academy’s (SFA) debut senior Women’s Football Team, SFA Women players in National Games, supporting women farmers and women in mining & security amongst many other initiatives, Vedanta Sesa Goa has consistently provided a robust platform for women to enhance their skills and empower themselves and contributed to their personal & economic growth and societal advancement at large.

Ms. Sandhya Malik, Chief Corporate Communications Officer, Vedanta Sesa Goa, stated, “We are delighted to launch the #IronLadiesIndia’24 campaign which salutes the ‘Iron Will’ of women & is a celebration of their remarkable resilience & strength. It is about recognizing the countless barriers that they have circumvented, the glass ceilings they have shattered, and the invaluable impact they have made in every sphere of life. Through this campaign, we aim to inspire a new generation of women leaders, innovators, and changemakers who are unafraid to challenge the status quo.”

Recently, Vedanta has introduced initiatives focused on enhancing the mental and physical well-being of women employees, including the provision of a 12-month long sabbatical leave for post-birth support while ensuring job security and a ‘No Questions Asked’ Work-From-Home facility for women once a month.

Through #IronLadiesIndia’24, Vedanta Sesa Goa extends an invitation to everyone to join hands in celebrating and saluting the ‘Iron Will of Women’ who continue to inspire and empower countless other women.

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