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Featuring 360° Bloomwash Technology, In-built Heater, and Intelligent Quick Sense & Soft Sense for superior cleaning and unmatched convenience.
New Delhi, 23rd June 2026: Whirlpool of India Limited, a pioneer in home appliances, today announced the launch of its highly anticipated 360° Bloomwash Pro 11kg top load washing machine. Engineered for No. 1 In Cleaning Performance and powered by advanced intuitive technologies, this premium machine is specifically designed to meet the evolving demands of today’s busy households, particularly the ‘weekend warriors’ who tackle high-volume laundry in fewer, more efficient cycles.
The time starved modern household often leaves the laundry chores for the weekend which means multiple wash cycles to be operated over the weekend leaving little or no time for other activities. The new 360° Bloomwash Pro 11kg solves for this hassle of multiple cycles by offering a larger capacity machine that effectively reduces the washing cycles required by an average urban household, delivering the scale and efficiency this modern consumer seeks.
Commenting on the launch, Mr. Nakul Tewari, Vice President – Marketing, Whirlpool of India Limited, said, “The urban consumer today is extremely time starved juggling between work, home responsibilities and commute. Consequently, chores like laundry are getting pushed out to the weekend resulting in multiple loads to be run over the weekend. The consumer today is seeking solutions which make their otherwise hectic lives convenient. The 360° Bloomwash Pro 11kg top load washing machines address this key consumer need – washing machines with larger load capacity – allowing families to manage their laundry efficiently, reclaim valuable weekday time, and also enjoy their weekends. With its superior cleaning results, intelligent features like Quick Sense and Soft Sense, and the powerful in-built heater, the Bloomwash Pro 11kg is set to redefine convenience and care in laundry.“
Unmatched cleaning prowess with 360° Bloomwash Technology
At the heart of the new 360° Bloomwash Pro 11kg lies Whirlpool’s proprietary 360° Bloomwash Technology, engineered to deliver No. 1 In Cleaning Performance*#. This advanced system integrates the cutting-edge HexaBloom Impeller – the most evolved wash plate ever created – with a unique washing process, all powered by 6th Sense Intuitive Technology. The HexaBloom Impeller’s 6 vanes ensure optimal cloth roll-over movement, gently rubbing clothes against each other for the best cleaning results. Coupled with a low water intake, catalytic soak, and step fill process, it moves clothes in a distinct blooming fashion, delicately balancing cleaning efficacy, garment care, and resource efficiency. This powerful combination effectively removes up to 50 types of tough stains**.
Superior stain removal and sanitization with in-built heater
The 360° Bloomwash Pro 11kg features an advanced in-built Heater which provides three distinct hot water modes – Warm, Hot, and Allergen Free – enabling a comprehensive 6-stage stain removal process. It effortlessly tackles up to 50 tough stains, including those as old as 48 hours, without the need for pre-treatment. Beyond stain removal, the in-built heater sanitizes clothes, eliminating up to 99.9% of germs and allergens*^, ensuring a hygienic wash every time.
Intelligent adaptability with Quick Sense and Soft Sense
Innovating for modern lifestyles, the 360° Bloomwash Pro 11kg introduces Quick Sense, an intuitive program that adapts to specific laundry requirements. Unlike conventional quick wash cycles that are limited to small loads (often less than 2kg) and lack adaptiveness, Quick Sense intelligently scans the volume of laundry and tailors water and time usage for precise, resource-efficient washing. It delivers a fast wash in as little as 30 minutes for small loads (<2kg), 35 minutes for medium (2-5kg), and 40 minutes for large loads (>5kg). Complementing this is Soft Sense, an automatic softener dispenser system that releases the perfect amount of softener during the rinsing cycle, ensuring maximum garment care and delivering softer, fresher clothes after every wash.
6th Sense Technology: Sensing, adapting, and caring
The proprietary 6th Sense Intuitive Technology in the Bloomwash Pro 11kg truly sets it apart. This intelligent system senses the weight of clothes, water pressure, input voltage, and load distribution. It then continuously adapts the wash program by optimizing water levels, suggesting precise detergent quantities, redistributing laundry weight, and adjusting torque for optimal cloth movement. This minimizes human intervention and ensures a perfect, hassle-free wash every time. Key features include Auto Tub Clean, Load Sensing, Detergent Dosage Sensing, Auto Laundry Load Distribution, Dry Tap Sensing, Water Pressure Sensing, and Voltage Sensing for comprehensive machine protection.
Premium design and peace of mind
Breaking away from conventional aesthetics, the 360° Bloomwash Pro 11kg features an award-winning Bloomwash design, elevated with a standout Juniper Green matte finish. This unique and premium look adds a touch of sophistication to any modern home. Whirlpool stands by the durability and performance of its new machine, offering a robust 4-year comprehensive warranty and an exceptional 10-year warranty on the wash motor, ensuring long-term reliability and peace of mind for consumers.
The new 360° Bloomwash Pro Washing Machine is available across leading retail stores and online platforms.
To explore the new range, visit: www.india.
*Results based on lab tests conducted on select Whirlpool models under standard test conditions and may vary depending on testing conditions.
**Results of internal lab Test on identified stains washed within 48 hours.
^Result based on lab test conducted on select Whirlpool models under NSF Protocol P172 & may vary depending upon testing conditions.
#Results of internal lab tests against leading products in this segment
