5 Companies Leading the Fight Against Deepfakes and Digital Deception

As deepfakes grow more realistic and accessible, organizations worldwide are racing to counter the surge of AI-generated misinformation and identity manipulation. From detecting synthetic media to securing digital ecosystems, these five companies are at the forefront of the global battle against deepfakes.

1. pi-labs :- pi-Labs a deeptech startup leading innovation in AI-powered cyber forensics, deepfake detection, and data intelligence.Founded in 2023, pi-labs is on a mission to secure the future by defending against rising threats in synthetic media and AI model manipulation. With 5 global patents, partnerships with NVIDIA (Inception Program) and Dell (OEM Partner Program), and a product suite actively deployed across law enforcement, defence, and BFSI sectors, Pi-Labs is redefining how we secure digital evidence and AI systems in an era of deepfakes, misinformation, and model attacks.Notably, their flagship product Authentify is India’s most widely deployed deepfake detection engine, helping government agencies and enterprises detect manipulated audio, video, and images at scale.

2. Kroop AI :- Based in Gandhinagar, Kroop AI is among India’s earliest startups to focus exclusively on deepfake detection. Founded by Dr. Jyoti Joshi and IIT alumni, the company’s AI platform analyses audio, video, and image data to uncover manipulated content.
Targeting sectors like banking, finance, and enterprise authentication, Kroop AI’s technology helps detect fraudulent video-KYC attempts and identity spoofing crucial as AI-generated fakes infiltrate corporate ecosystems.

3.Zero Defend Security (Vastav AI) :- Cybersecurity firm Zero Defend Security developed Vastav AI, a cloud-based platform that identifies deepfakes in videos, images, and audio files. With claimed detection accuracy of over 99%, Vastav AI is built to support government, media, and enterprise users battling misinformation and digital manipulation. True to its Hindi name “Vastav” meaning “reality” the platform aims to restore truth in a world blurred by synthetic content.

4. Innefu Labs :- Delhi-based Innefu Labs has long been a trusted name in AI-powered cybersecurity, predictive intelligence, and digital forensics. While not exclusively a deepfake company, its solutions like Argus (digital forensics) and AI Vision (video analytics) empower law enforcement and defence agencies to detect and investigate manipulated media.
5. Infibeam Avenues (Phronetic AI):- Fintech giant Infibeam Avenues, through its AI arm Phronetic, has partnered with the Indian Institute of Science (IISc) to develop real-time deepfake detection for video calls.