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Bengaluru, June 12, 2024: Bisk Farm, one of India’s leading Biscuit & Bakery brands from the house of SAJ Food, has expanded its ‘Eat Fit’ portfolio with the launch of two new offerings: ‘Eat Fit Digestive’ and ‘Eat Fit Atta Marie’. These new additions cater to health-conscious urban consumers who prefer nutritious and mindful choices. Emphasizing natural ingredients, no added sugar, and nutrient-rich options, Bisk Farm meets the rising demand for healthier alternatives in the market. They can offer fibre, vitamins, and minerals, supporting digestive health, and providing sustained energy.
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The ‘Eat Fit Digestive’ biscuits are distinguished by their high dietary fibre content and are made entirely from 100% Atta (whole-wheat flour), with no added sugar and zero trans-fat. These biscuits offer a satisfying and guilt-free treat for customers.
The new ‘Eat Fit Atta Marie’ biscuits, also made with whole-wheat flour (Atta), are both crunchy and tasty. These biscuits offer a light treat that is ideal for tea-time or snack breaks for modern consumers who prioritize healthier choices in their daily diet.
Mr. Vijay Kumar Singh, Managing Director of Bisk Farm, commented on the launch, “At Bisk Farm, we are committed to providing our consumers with wholesome and nutritious choices that align with their health and wellness aspirations. With the introduction of ‘Eat Fit Digestive Biscuits’ and ‘Eat Fit Atta Marie Biscuits’, we aim to address the growing demand for healthier snack options while delivering the same great taste and quality that Bisk Farm is known for.”
The new ‘Eat Fit Atta Marie’ biscuits are available in 300 gms packs priced at Rs. 45, while the ‘Eat Fit Digestive’ biscuits are available in 175 gms and 59 gms packs, priced at Rs. 30 and Rs. 10 respectively. These products are now available at all leading retail stores.
ABOUT SAJ Food Products
SAJ Food Products Pvt Ltd, headquartered in Kolkata is one of India’s leading FMCG Companies. Founded in 2000, SAJ Food has attained the position of becoming India’s fourth-largest biscuit and bakery manufacturing company with a presence across 23 states in India. Currently, SAJ operates with six state-of-the-art manufacturing facilities spread across three states – Maharashtra (Nagpur), Karnataka (Bengaluru) and West Bengal (Siliguri, Uluberia, Dhulagarh).
Bisk Farm, the flagship brand of the company is one of India’s most loved biscuit & confectionery brands known for its delectable Biscuits, Cookies, Cakes, Wafers and Rusks.
Indiaah is the brand for its Namkeen and Sweets category. It has products like Bhujia, Moong Dal, Chana Dal, Chira, Masala Mixture and Rasgulla, Gulab Jamun, Soan Papdi etc.
