Tata Power Redefines Rooftop as People’s Partner of Prosperity through Latest ‘Aapki Roof, Aapki Takat’ Campaign

Tata Power Redefines Rooftop as People’s Partner of Prosperity through Latest ‘Aapki Roof, Aapki Takat’ Campaign

National , 13^th January 2025 : As the sun transitions into the northern hemisphere and India gets  ready to celebrate the change of seasons, known by different names: Makar Sankranti and Lohri in the north, Uttarayan in the west, Pongal in the south, and Magh Bihu in the east.   Tata Power encourages Indians to harness the infinite energy of the sun with its Solaroof solutions. Its latest campaign ‘Aapki Roof, Aapki Takat’ presents a fresh and powerful take on the promise of growth that each rooftop holds. It positions them as untapped assets that have the potential to become a medium of prosperity and independence for people, thereby come to be their “takat”. The campaign brings together the power of technology and deep customer understanding to create an industry-first fully AI generated video showcasing how each home can become a Suryaghar.

The aim is to inspire people to adopt sustainability by repurposing their roof into a platform for solar energy generation as the new year begins. The video focuses on how Tata Power offers a straightforward way to bring solar power into your home, with the Tata Power team managing everything from inspection and proposal to hassle-free installation of the solar panels. The emphasis is on simplifying the journey of switching to solar, backed by Tata Power’s expertise.

This underlines Tata Power’s position as India’s No. 1 rooftop solar company and further strengthens its ‘Ghar Ghar Solar’ campaign which has been accelerating the adoption of PM Suryghar Yojana aiming to solarise 1 crore Indian households by 2027. Through ‘Aapki Roof, Aapki Takat’, a hopeful future is envisioned where every household’s rooftop transforms into an active contributor to a sustainable world. Every panel is a reminder of a purposeful promise of turning sunlight into savings, homes into powerhouses, and rooftops into partners of progress. Reimagining solar rooftops as a symbol of growth underscores their significance as enablers of a brighter, sustainable tomorrow. Ensuring a new discourse around the solar roof aims to encourage homeowners and create a movement where an overlooked asset like a roof plays a critical role in shaping the future.

The first video of the campaign has been created using an end-to-end AI-driven workflow, an industry-first in the rooftop solar space. This initiative highlights the brand’s commitment to innovation, not just in renewable energy solutions but also in how these solutions are communicated. The video is a testament to cutting-edge AI technology and brings the solar adoption journey to life. The visuals feature AI-generated frames capturing the trajectory from production to home, with technicians and components in action. The voiceover delivers a bold and energetic tone, embodying Tata Power’s trusted expert brand voice, while the music blends techno-synth with Indian percussion to echo the campaign’s dynamic Indian spirit. This end-to-end AI creation showcases how Tata Power is leveraging technology to integrate creative storytelling and sustainability together.

This AI-driven campaign invites audiences to think differently about their rooftops. It’s not just about panels; it’s about a promise of power and potential towards energy independence and a future full of savings on electricity bills.

Website- https://solaroof.tatapower.com

Youtube URL of the film – https://youtu.be/zsu0Rl_K0Dc?si=gJROjAsgnhsxvHds