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National, 6 February 2025 – Veeba, India’s leading sauces and condiments brand, continues its flavorful journey with Celebrity MasterChef India for the second consecutive year. Building on last season’s success, Veeba returns to the grand culinary stage, where food transforms into a celebration of hard work and dedication. This year, the show takes an exciting turn as renowned television actors and influencers step into the kitchen, channeling their passion into gastronomic excellence.
As an integral part of the Celebrity MasterChef India experience, Veeba’s extensive range of sauces and condiments will inspire the contestants, enriching their culinary creations with bold flavors and versatility. From the stocked pantry to the thrilling Mystery Box challenges, Veeba’s presence will shape the competition, reinforcing its message that effort in the kitchen deserves the ultimate reward—exceptional taste.
This year’s season, premiering on SONY LIV, will feature an esteemed panel of judges including celebrated chefs Vikas Khanna and Ranveer Brar, alongside director and choreographer Farah Khan. With a star-studded lineup of contestants—Gaurav Khanna, Tejasswi Prakash, Dipika Kakar, Rajiv Adatia, Nikki Tamboli, Archana Gautam, Faisal Shaikh (Mr. Faisu), Usha Nadkarni, Kabita Singh, Chandan Prabhakar, and Abhijeet Sawant—the competition is set to deliver a feast of flavors and entertainment.
Veeba’s association with Celebrity MasterChef India aligns seamlessly with its latest campaign, “Mehnat Ka Phal Veeba Hota Hai.” This campaign captures the essence of food as the ultimate reward for hard work—whether it’s overcoming daily challenges, achieving personal milestones, or excelling under the spotlight. Just as contestants push their culinary limits on the show, everyday moments of triumph—big or small—deserve to be celebrated with delicious food.
“We are delighted to collaborate with Celebrity MasterChef India once again,” said Viraj Bahl, Founder and MD, VRB Consumer Products (Veeba & Wok Tok). “Cooking is an act of love and creativity, and great taste is the reward for that effort. Our endeavour is to empower our consumers to experiment fearlessly and bring their unique flavors to life—because life tastes better with Veeba.”
The campaign “Mehnat Ka Phal Veeba Hota Hai” has struck a chord with millions, portraying real-life moments of triumph where food becomes the ultimate celebration. Whether it’s a student acing in school, a professional conquering deadlines, or a someone relishing a home-cooked meal after a long day—Veeba is there to elevate these moments with its delicious and better-for-you range of sauces, spreads, and dressings.
With this season of Celebrity MasterChef India, Veeba reaffirms its commitment to inspiring culinary creativity, making every dish a testament to perseverance, passion, and the joy of rewarding oneself with great food. Tune into MasterChef India on weekdays on Sony Liv App & Sony Entertainment Television at 8pm to witness the magic unfold, where every plate tells a story of dedication, flavor, and celebration.
