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Developed in partnership with Collective Creative Labs and Bake A Film
Link to the teaser: https://youtu.be/ZOpkSrtY-2c
Link to view the first episode: https://youtu.be/3M33zIDX6Qc
Mumbai, 11th February, 2025: In a first-of-its-kind collaboration, KRAFTON India, in partnership with Collective Creative Labs, the creative vertical of Collective Artists Network, and Bake A Film unveil Wow Wakao, a six-episode gaming content series designed exclusively for Battlegrounds Mobile India (BGMI). This initiative marks a new era in gaming content, blending immersive influencer-driven storytelling with the evolving gaming culture in India.
Gaming Meets Influencer Culture
As gaming continues to dominate India’s entertainment landscape, Wow Wakao brings a fresh, engaging perspective to content creation. The series stars rising content creator Naman Arora, a talent under Collective Artists Network, who navigates the diverse maps of BGMI’s new WOW mode in a quirky, engaging style. It aims to set a new benchmark in Indian gaming content, making it more relatable and dynamic.
Speaking about the collaboration, Naman Arora shared, “Gaming has always been my passion, and being part of Wow Wakao is a dream come true. This series brings a whole new level of excitement, allowing me to showcase BGMI’s WOW mode in an entertaining and engaging way for fans. I can’t wait for everyone to experience it!”
Srinjoy Das, Associate Director, Marketing, KRAFTON India, said, “BGMI has always been at the forefront of innovative gameplay experiences, and Wow Wakao perfectly aligns with our vision of engaging and entertaining our community. By collaborating with Naman Arora and our talented content partners, we aim to make gaming content more accessible and immersive.”
Dhruv Sheth, Chief Creative Officer, Collective Creative Labs, commented, “BGMI has always pushed boundaries in gameplay innovation. We are thrilled to collaborate on bringing one of its most disruptive game modes to life with Wow Wakao. It leverages trends, influencer power, and WOW Mode’s diversity to introduce the game to audiences in a language they relate to. Our goal was to create content that resonates with the gaming audience while introducing new storytelling techniques.”
Mrinal Chawla, Co-Founder, Bake A Film added, “Leveraging current trends, the popularity of Naman Arora and WOW mode’s diverse offering helped us to come up with Wow Wakao! Which brings the brand’s new game mode, WOW Mode, upfront and center with upcoming/trending personas on social media- thereby giving the game the opportunity to present itself to audiences in a new way but in a language they speak and understand.”
Parikshit Singh, Creative Director (Wow Wakao), added, “I am very happy that we have managed to create an engaging series for the madness that is WOW Mode. All the teams involved in its creation and especially Naman Arora with his hilarious performance really ensured that the output turns out exactly how it was envisioned last year when it was merely at a conceptual stage.”
With digital entertainment evolving rapidly, gaming has become a dominant force. The series aims to resonate with the new-age audience, inspiring a generation of gamers and content enthusiasts alike while reinforcing KRAFTON’s commitment to innovative storytelling. The series will be available for audiences to stream across Youtube & Instagram, from 11th February 2025, offering a thrilling blend of action, entertainment, and influencer-driven narratives.
