JICA and Government of Uttarakhand collaborate to promote market-oriented production and distribution model

The Uttarakhand Integrated Horticulture Development Promotion Project aims to enhance productivity, strengthen supply chains, and improve market access for farmers

New Delhi, 12 February 2025:  Japan International Cooperation Agency (JICA) and Department of Horticulture and Food Processing, Government of Uttarakhand signed the Records of Discussions, an official agreement document, for a Technical Cooperation Project (TCP) titled, “Uttarakhand Integrated Horticulture Development Promotion Project” with the on January 17, 2025.

The project aims to promote stable production of horticulture crops and strengthen marketing system through the dissemination of integrated model of market-oriented production and proper management of distribution facilities in two districts of Uttarakhand — Tehri Garhwal and Nainital. The four-year long project is expected to contribute a longer term object to expand market-oriented production and distribution model throughout Uttarakhand state.

With 39% of Uttarakhand’s total population engaged in primary sector including agriculture and 90% of farmers owing on less than two hectares of land, the state has significant potential for horticulture development. However, challenges such as limited access to advanced techniques, inadequate infrastructure, and the impact of climate change have hindered growth. While JICA’s ongoing Official Development Assistance (ODA) loan with the department focusses on strengthening Farmer Producer Organizations (FPOs), enhancing supply chains, and increasing productivity of high-value crops, the Technical Cooperation Project will accelerate the progress and maximize the impact of ODA Loan Project.  The project will mark the beginning of a full-scale implementation of Smallholder Horticulture Empowerment and Promotion (SHEP) approach, an approach developed by JICA that enables farmers to better align their production with market demands.

Commenting on the launch, Mr. TAKURO Takeuchi, Chief Representative of JICA India, stated, “This project is testament to our commitment to foster sustainable and inclusive growth in Uttarakhand’s agriculture sector. Through the combined efforts of Government of India and JICA, we are not only addressing long-standing challenges in the horticulture sector but also laying the groundwork for empowering smallholder farmers with market-oriented tools and strategies. The signing of the Record of Discussions not only marks the beginning of SHEP scale-up in Uttarakhand but also serve as a model for other states.  We look forward to working closely with all stakeholders to ensure the successful implementation of this project.”

The project will focus on capacity development of human resources such as District Horticulture Officers and extension staffs. Additionally, the active involvement of key stakeholders—including the Department of Horticulture and Food Processing (DHFP), local authorities, and JICA experts, will play a crucial role in providing technical guidance and ensuring the long-term sustainability of the initiative.

The signing of the Record of Discussion marks a significant milestone in laying the foundation for the project’s successful execution. Through continued collaboration, both parties will work towards developing better infrastructure and its efficient use, enhancing market opportunities, and equipping farmers with the necessary resources and knowledge to thrive in the horticulture sector. This initiative aims to strengthen agricultural productivity, contribute to broader socio-economic development by fostering sustainable livelihoods, boosting rural economies, and promoting long-term resilience in Uttarakhand’s horticulture industry.