Aditya Birla Housing Finance Launches ‘Khushi’ – Customised Home Loans Offerings for Women Borrowers

~ Simplifying women’s journey to homeownership with flexible financing solutions of loan amounts ranging from ₹5 lakh to ₹1 crore ~

Bengaluru, March 07, 2025: Aditya Birla Housing Finance Limited (“ABHFL”), a wholly owned subsidiary of Aditya Birla Capital, India’s leading diversified financial services company, has launched ‘Khushi’, a customised home loan offering for women borrowers to help them on their path to homeownership.

For many women, owning a home symbolizes independence and financial security. ‘Khushi’ makes this aspiration a reality by offering flexible financing solutions tailored to diverse needs, with loan amounts ranging from ₹5 lakh to ₹1 crore. The initiative integrates ABHFL’s existing offerings, such as Pragati Home Loan and Micro LAP, ensuring wider accessibility for women from all walks of life.

Some of the key benefits include:

·         Express Loan Sanction

·         Customized solutions tailored to individual needs

·         Unique ‘Track My Loan’ feature

·         100% digital onboarding and doorstep service

Speaking on the initiative, Mr. Pankaj Gadgil, MD & CEO, Aditya Birla Housing Finance, said, “We believe true empowerment starts with financial independence. Today, we are proud to introduce ‘Khushi’ as a symbol of our commitment to this year’s International Women’s Day theme of Rights, Equality, and Empowerment for women. By removing financial barriers, we are simplifying homeownership and making it more accessible to help our women borrowers  take full control of their financial future with confidence.”

With ‘Khushi’, ABHFL continues to uphold its brand promise of delivering a ‘Happy Home Loan Journey’, placing customer-centricity at its core. More than just a financial product, ‘Khushi’ is a testament to progress, empowerment, and the indomitable spirit of women striving for independence. For more details, please click on the link- ‘Khushi’ Customised Home Loans