Making Waves: Speedo India and cult Collaborate to Redefine Fitness with Swimming

Bengaluru, India, May 12, 2025: Speedo India and cult, India’s leading fitness and wellness platform, have announced a strategic alliance, marking a significant step in promoting swimming as both a sport and a holistic fitness discipline.

As part of the partnership, Speedo will be available across key cult centers, creating experiential zones where members can discover and explore Speedo’s high-performance swimwear and gear. The partnership will also include a series of activations, workshops, and athlete-led sessions aimed at promoting swimming as a cornerstone of fitness and wellbeing. Leveraging the cult’s vast network of fitness enthusiasts and cutting-edge infrastructure, the collaboration underscores Speedo’s commitment to making swimming more accessible and engaging across the country.

Nihal Rajan, CMO, Page Industries, said:

“At Speedo, we’re dedicated to making swimming more than just a sport—we want it to become an integral part of everyday fitness for people across the country. Our partnership with cult’s energetic and health-conscious community brings us closer to that goal, marking a meaningful step in making premium swimwear more accessible to people across the country.”

Naresh Krishnaswamy, CEO, cult, added:

“At cult, our mission has always been to make fitness accessible, diverse, and deeply rewarding. Swimming offers a unique blend of strength, endurance, and mental clarity- and yet it remains underexplored in mainstream fitness. Through this partnership with Speedo, we’re excited to bring world-class swimming experiences to our community and help more people discover its transformative potential.”

As a global leader in competitive swimwear and performance apparel, Speedo is dedicated to enabling swimmers of all levels to bring their best through cutting-edge technology and world-class gear. Through the collaboration with cult, a leader in bringing about this cultural change, supported by a growing fitness and health-conscious consumer base, the brand aims to create a powerful platform to celebrate movement, health, and community, driven by a philosophy of helping individuals unlock their full potential.