Cellecor partners with Dixon Technologies to launch Fully Automatic Washing Machines for Bharat 2.0

New Delhi, May 13th, 2025: Cellecor Gadgets Limited, one of India’s fastest-growing consumer electronics and home appliance brands, is set to expand its product portfolio with the launch of a new range of Fully Automatic Top Load Washing Machines in May 2025. With a strategic focus on India beyond metros and big urban centres, this launch underscores Cellecor’s commitment to serving the evolving needs of Bharat 2.0 the next wave of consumers driving the country’s transformation.

As electricity access improves, household incomes rise, and awareness of modern conveniences deepens across Tier 3, Tier 4 cities, semi-urban regions, and fast-developing towns and rural belts, demand for affordable and efficient home appliances is surging. The Indian washing machine market valued at approximately INR 25,000 crore in 2024 is projected to grow at a CAGR of 6.5%, with Bharat 2.0 emerging as a major driver of this expansion. This rapidly evolving consumer segment presents significant growth opportunities for Cellecor, which has already established a strong presence and distribution network in these high-potential markets.

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Cellecor’s new automatic washing machine range, manufactured through a strategic partnership with Dixon Technologies, will offer 7 kg and 8 kg capacity models designed to meet the laundry needs of small to medium-sized Indian families. Built for practicality, durability, and ease of use, these machines deliver dependable and smart solutions. The partnership with Dixon Technologies, India’s leading electronics manufacturing services provider, ensures that the machines are Made in India, meet the highest quality standards, and are priced to be accessible to a broad segment of consumers.

“Our vision is to bring intelligent, reliable appliances to the heart of India not just its metros, but also the ambitious and evolving Bharat 2.0,” said Ravi Agarwal, Founder & Managing Director of Cellecor Gadgets Ltd. “This partnership with Dixon Technologies plays a vital role in making that vision a reality, combining world-class manufacturing with deep market reach.”

The washing machine range will soon be available at Cellecor’s expanding retail network, dealer counters, and dedicated brand stores along with multi-brand outlets, large appliances stores, and directly to end users through online platforms as well.

This launch not only strengthens Cellecor’s position in the home appliance category but also supports the company’s long-term mission to bridge the technology gap between urban India and Bharat 2.0, delivering locally manufactured, reliable solutions that enhance everyday life.