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~ Collaborates with channel/retail partners for AI/VR experiences across their 1000+ retail showrooms ~
Bengaluru, 25th June 2025: Interio, one of India’s leading furniture brands under the Godrej Enterprises Group, is transforming how modern Indians furnish their homes by enhancing consumer experience through emotional design, regional preferences and technology integration. The digital tools have been used by over 25,000 customers, resulting in 6% higher conversion rates compared to traditional shopping methods. With evolving consumer behavior and growing demand for smart, personalized living spaces, Interio is strengthening its omnichannel strategy to deliver consistent, meaningful experiences across all touchpoints.
In a first-of-its-kind approach to decode consumer preferences, Interio has partnered with XLRI’s Brain Lab to study subconscious consumer reactions. By tracking biometric responses such as eye movement and heart rate when individuals view different furniture designs, the brand gains insights into first-impression preferences. These findings guide product development and design decisions that connect emotionally with the evolving aesthetic and functional expectations of Indian consumers.
Dr. Dev Narayan Sarkar, Senior Vice President and Head of Consumer Business, Interio said, “Today’s Indian consumer expects functionality along with emotional value and personalization in their furniture. Whether it is a sofa with a charging port, a modular study for growing children, or beds designed around regional needs, we deliver thoughtful solutions that connect with our users. With digital tools, research-led insights and our dealer network, we are creating a unified experience that works across generations and geographies.”
Recognizing the growing consumer demand for personalization and customization, the brand recently launched the UPMODS range – a modular, platform-based furniture system offering 2,450+ configurations. Users can upgrade or modify furniture as their needs evolve. This premium yet accessible furniture solution aims to generate ₹50 crore in revenue in its first year.
Interio has expanded its e-commerce reach to 17,000+ pin codes while maintaining a strong offline presence with over 1,015 exclusive showrooms and 4,000+ retail touchpoints. commands a 15% market share in India’s organized furniture retail segment. The brand has witnessed 23% growth in sales over the past year. Interio is providing phygital experience through 360° virtual walkthroughs, 3D Room Planners and AI-based product recommendations tailored to individual homes and preferences.
To help consumers visualize their ideal spaces, Interio has introduced tools like the Room Planner and 3D Configurator. These allow consumers to collaborate with store teams for real-time room design simulations that address common concerns such as lighting, color coordination and spatial orientation.
On the backend, Interio is investing in Robotic Process Automation (RPA) and connected tech platforms that enable efficient supply chain management and faster communication, especially during remote operations. Going forward, Interio plans to bring all its dealer partners onto its D2C portal, enabling customers to place orders directly for faster delivery from the nearest retail hub.
