Zee Business sets new Industry benchmark with 45.8 Minutes Viewer Engagement

Zee Business, India’s No 1.  news channel, has achieved a landmark milestone by recording its highest-ever Average Time Spent by Viewers (ATSV) at an impressive 45.8 minutes, according to BARC data for Week 24’25 (HSM – 22+ Male ABC | 0600-2400 hrs). In an age of short attention spans and fragmented viewing patterns, this remarkable figure reflects the deep trust and loyalty Zee Business commands among its audience. The channel’s consistent focus on delivering insightful, relevant, and actionable business news has made it a preferred destination for viewers seeking in-depth understanding of market trends, economic developments, and financial strategies. This historic engagement not only reaffirms Zee Business’s editorial excellence but also highlights a broader viewer shift toward more substantive and reliable content in today’s dynamic financial environment.

As the Indian economy accelerates toward a future powered by digital inclusion, investment awareness, and entrepreneurial growth, Zee Business has consistently stood out for its editorial credibility, viewer-first content strategy, and commitment to financial literacy. The channel’s ability to decode complex financial matters and present them in a simplified, actionable manner has earned it a dedicated viewer base, evident in the record-setting 45.8-minute ATSV—a figure that towers over peers in the news sector. While other esteemed peers in the business news space Zee Business has emerged as the clear choice for the majority of viewers—commanding unmatched reach and engagement across the board.

Commenting on this momentous achievement, Mr. Anil Singhvi, Managing Editor of Zee Business, said, “We are humbled and proud to be the country’s most trusted financial voice. The record-breaking ATSV of 45.8 minutes shows that our viewers don’t just sample us—they stay with us. In a complex world of money and markets, Zee Business has become a reliable compass. This isn’t just about ratings—this is about responsibility. We will continue to lead with truth, clarity, and purpose.” His statement encapsulates the channel’s editorial ethos, which prioritizes accuracy, accessibility, and public service.

Adding to this, Mr. Karan Abhishek Singh, CEO of Zee Media Corporation Limited (ZMCL), noted, “At Zee Media Corporation Limited, we believe that true leadership is measured not just in numbers, but in the depth of connection with our audiences. Zee Business’s performance is not just a win for the channel, but a milestone for the entire Zee Media network. It exemplifies our collective mission to inform, empower, and engage the nation with content that matters. As India’s financial landscape evolves, Zee Media will continue to lead with purpose, building platforms that shape public discourse and drive meaningful change.”

What makes this achievement even more significant is the channel’s growing influence beyond television. Zee Business has expanded its presence across digital platforms, social media, and grassroots initiatives—enabling millions of Indians, from tier-1 cities to remote regions, to take informed financial decisions. Whether it is real-time stock market analysis, deep dives into economic policies, or innovative shows like the Jai Jawan Investment Plan, the channel continues to serve as a knowledge bridge between the financial system and everyday citizens. This performance is not just a weekly ratings spike—it is the manifestation of a national shift in how Indians consume, trust, and act upon financial news.

In today’s India, business news is no longer limited to a niche audience—it is mainstream, aspirational, and deeply impactful. Zee Business’s performance in Week 24’25 is more than an industry milestone; it is a reaffirmation of its role as a catalyst in India’s financial journey. As Zee Business continues to inspire confidence and lead the charge, it sets the gold standard for what modern, responsible business journalism should be.