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~Revolutionary water purifiers promise clean, safe drinking water with zero filter change for up to 2 years~
Bengaluru, July 14, 2025 – In a move that redefines convenience and innovation in water purification, Eureka Forbes Ltd, India’s leading player in the health and hygiene industry, has launched a new range of Aquaguard water purifiers featuring breakthrough Longlife Nanopore Filter technology that ensures clean and safe drinking water without the need for a filter change for up to 2 years.
Designed for the modern Indian home, the latest innovation from Eureka Forbes offers effortless purity with minimal maintenance. The 2-year filter life gives long-lasting performance, lower maintenance costs, and consistent water quality all year round. This new range is also a major step forward in terms of affordability and accessibility. With significant savings on regular filter replacements, the technology makes clean drinking water more attainable for more Indian households, without compromising on quality or safety.
As part of the launch, Eureka Forbes has unveiled a hard hitting TVC that highlights the real cost of unsafe drinking water. The film shows a young boy falling ill, with his father realizing that unfiltered water may be the cause. He confesses that the high cost of frequent filter changes kept him from installing a purifier. A friend then introduces him to the latest range of Aquaguard water purifiers with a 2-year filter life, a solution that offers both safety and affordability for every home.
Talking about the launch, Mr. Anurag Kumar, Chief Growth Officer, Eureka Forbes Ltd said, “At Eureka Forbes, we understand the evolving needs of Indian consumers who seek convenience, value, and reliability. With our new range of Aquaguard water purifiers featuring a 2-year filter life enabled by the Longlife Nanopore Filter Technology, we are not only simplifying the experience of water purification but also making it more affordable. This is a significant milestone in our mission to provide every Indian home with access to safe and healthy drinking water, effortlessly. Our latest TVC brings this message to life by capturing a relatable, emotional story that highlights the importance of accessible, long-lasting water purification solutions thereby breaking the myth that clean and hygienic water isn’t expensive and everyone can have an access to it. We are indeed very proud to deliver the promise of Long-life Filters for Lifelong protection.”
With this launch, Eureka Forbes continues to cement its leadership in innovation-driven water purification solutions, tailored to the dynamic lifestyles and expectations of Indian consumers.
