Raghu, Rajiv, and Devarshi Bring Back the Roadies Madness in Xiaomi’s Fun Diwali Film

Bengaluru, India, 16th October, 2025: Xiaomi India is bringing a dose of nostalgia this Diwali with a film that reimagines the chaos and drama of early 2010s reality TV. In a hilarious crossover with MTV Roadies, the film features Raghu Ram, Rajiv Lakshman, and the unforgettable contestant Devarshi, all in their classic dramatic avatars, but with a twist only Xiaomi could pull off.

Speaking about the campaign, Ritij Khurana, Head of Brand, Xiaomi India, said “For years, we’ve heard people pronounce Xiaomi in their own way, and we’ve loved every version of it. The idea behind this campaign was to turn a long-standing curiosity about how to say ‘Xiaomi’ into a celebration of brand love. For us, no matter how you pronounce it, Xiaomi stands for innovation, trust, and accessibility for everyone. This campaign is our way of saying that however you say it, we’ll always be your Xiaomi, the brand that India trusts for great technology at honest prices. At its heart, this idea celebrates the bond we share with over 100 million users who have made us part of their everyday lives.”

Raghu & Rajiv Get ROASTED!?

Shot in the unmistakable mid-2010s reality TV style, complete with over-the-top reactions and background music, the film opens with Raghu and Rajiv grilling a contestant over a simple question: “Diwali ke sabse acche deals kahaan milenge?” What follows is a fiery, comic exchange over how to pronounce “Xiaomi” — “Ziyomi” or “Shiyomi” — escalating into the kind of banter that made the duo household names.

Just when things reach peak drama, Devarshi steps in to restore order, delivering the punchline that ties it all together: “Chahe aap isse Shiyomi, Zaohmi, ya Shaomi bulao, hai toh Xiaomi sabka most trusted brand for latest tech. Aur iss Diwali, woh de rahe sabse biggest deals!”

With the closing line, “Call us what you want, it’s still a big deal,” Xiaomi cleverly plays on the brand’s often mispronounced name to drive home its Diwali message that no matter how you say it, everyone knows Xiaomi means great value and innovation.

The film taps into nostalgia, pop culture, and humour to deliver festive cheer, showcasing how Xiaomi continues to connect with India’s audiences in its signature, relatable way.

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