Amrutanjan Healthcare Associates with Bigg Boss Kannada as the Official Health & Wellness Partner of Season 12

~Extending 132 years of wellness and care to the house that never stops~

Chandigarh, 3^rd December, 2025: Amrutanjan Healthcare Limited, one of India’s most trusted and enduring wellness brands, has announced its association with Bigg Boss Kannada Season 12 as the official Health & Wellness Partner.

For over 130 years, Amrutanjan has been part of Indian homes, from the generations who grew up trusting its signature relief remedies to today’s younger audiences balancing busy, high-speed lives. Through this collaboration, the brand bridges tradition with modern reality, bringing its promise of everyday comfort and care into one of the most-watched entertainment spaces in the South.

Inside the Bigg Boss house, where contestants navigate long days, unpredictable challenges, and emotional highs and lows, moments of calm and recovery become essential. Amrutanjan Fast Relaxation Roll-on brings instant relief to headaches triggered by stress, sleepless nights, or glaring lights, while the soothing warmth of capsaicin in Amrutanjan Backpain roll-on eases tense muscles and back strain after long hours on their feet. Through these everyday moments of care, Amrutanjan continues to remind viewers why its trusted remedies remain a quiet constant in the fast-paced rhythm of modern life.

Speaking about the association, Mr. Mani Bhagavatheeswaran, Chief Marketing Officer, Amrutanjan Healthcare Limited, said: “Amrutanjan has been a companion to millions through every ache, strain, and long day for more than a century. Partnering with Bigg Boss Kannada allows us to bring that same care into a space that mirrors modern life, fast-paced, emotional, and full of unexpected twists. Whether you’re a Gen Z viewer discovering the brand or someone who has grown up with it, this association is a reminder that Amrutanjan continues to care, comfort, and stay relevant in every generation’s journey.”

As Bigg Boss Kannada unfolds, viewers will see contestants rely on Amrutanjan’s trusted products through their highs and lows, mirroring how the brand continues to stand by people in their daily lives. This partnership reflects Amrutanjan’s enduring promise, to bring relief, ease, and comfort to every moment that challenges us, no matter the decade or generation.