What Is 67 Meme And Why Is It Viral?

While memes are interesting, there can also be ones that can go viral without offering anything valuable

With life becoming an endless scroll, one often comes across unique and exciting things on the internet. There are also the ones that can surprise us and make us question the direction where humanity is heading towards. A relevant example is the ‘67 meme’, which became an internet sensation even when it did not have any real value to offer. Let us check out more details about the ‘67 meme’ and understand why it exploded on social media.

What is 67 meme?

While it is commonly referred to as 67 meme, many people also write it as 6-7 meme or 6 7 meme or just pronounce it in words – six seven. 67 meme is considered as a major internet meme or a slang phrase that has gone viral in recent times. It is especially popular among the Gen Alpha and Gen Z across platforms such as Instagram Reels, TikTok, YouTube Shorts and other similar social platforms.

The interesting part is that 67 meme does not have any fixed or deep meaning. This may feel a bit surprising, especially considering its popularity. However, it is possible that letting people make their own interpretations may actually have worked in favor of the 67 meme. By not imposing any specific idea, the 67 meme may have appealed to a broader group of the young brigade.

The 67 meme got so viral that it almost became a synonym for things like absurdity, brain rot, being pointless, etc. People use this meme to express hype and irony or to simply annoy someone. That is because even when the 67 meme does not have any real meaning, it does have a catchy theme. It can work as an alternative for folks who do not want to use commonly used phrases such as ‘so-so’, ‘maybe’, ‘meh’, etc.

67 meme’s origin and why it went viral?

Across most accounts, it is reported that the 67 meme could have been inspired by the song “Doot Doot (6 7)” by Philadelphia rapper Skrilla. This was released around December 2024. One of the unique aspects of this song was that the ‘6-7’ seems to be repeating like a chant in the chorus/hook. While Skrilla has not assigned any specific meaning to it, some commentators have said that it could refer to Skrilla’s hometown in 67th Street in Philadelphia.

There are also theories that the 67 could refer to the police ten-code “10-67”, which is used to report a death in specific contexts. But even without any real meaning, the 67 meme comes across as a unique, cool-sounding thing that can be used repeatedly to express oneself.

Talking about the viral part, the 67 meme was first used by TikTok editors as a background score for their basketball highlight edits. This became relevant since several of the basketball players were rated 6 feet, 7 inches tall. Later, the 67 gained even more virality after Taylen “TK” Kinney made multiple clips with repeated use of the 67 meme. As the meme went viral, Kinney got the nickname of Mr. 6-7. He even launched a canned water brand named 6-7.

The most iconic moment associated with the 67 meme is the time when a young kid named Maverick Trevillian was seen screaming 6-7 at a basketball game. While screaming, he also made an awkward hand gesture. This was the moment when the 67 meme really exploded on social media. It became a sensation and was widely used in school classrooms. With its high viral nature, the 67 meme has also found mention in Dictionary.com. It is still used, but the peak of the 67 meme is certainly over.